Prevent Discount Abuse with Identity Marketing

Deliver gated, personalized offers that protect your margins and your brand.

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Drive Revenue and Protect Margins with Gated, Personalized Offers

Identity marketing uses digital verification to confirm the eligibility of every customer who tries to redeem your offers. This prevents discount abuse, makes your offers more appealing, and helps you deliver greater returns.

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Reduce Fraud. Increase ROI

Digital verification ensures that only eligible customers can take advantage of your offer. This prevents fraud and protects your margins, which make your programs more profitable. It also creates scarcity, which increases engagement and revenue.

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Run More Effective Campaigns

When you know your offer is secure, you can make your discounts more compelling, provide them more frequently, and promote them more broadly. This helps your campaigns stand out and deliver greater results.

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Attract The Right Customers

Digital verification ensures the exclusivity of your offer, which makes it stand out in the eyes of your ideal customers. It also shows how much you value their consumer community, which facilitates greater loyalty.

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Build Brand Trust

Identity marketing creates precisely the kind of exchange consumers want to have with brands. Verification occurs instantly, is secured by a third-party, and happens entirely within the brand as a seamless part of the purchase process.

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Respect Consumer Privacy

Digital verification requires only the basic information consumers are most willing to provide, such as their name, email address, and date of birth. And SheerID has a privacy guarantee to never share or sell consumer information.


“SheerID made it impossible to game the system and it was fun to watch the bad actors wither.”

Randy Gross
Chief Information Officer
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“We could never have launched such an ambitious campaign and seen such incredible results without SheerID’s verification assurance.”

Cheri Davies
Senior Director of Acquisition Marketing
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How SheerID Prevents Discount Abuse

SheerID is packed with features that protect your offers and allow you to add even greater security to your programs.

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A Largest Verified Identity Network

SheerID uses more than 9,000 authoritative data sources to verify 2.5 billion people in hundreds of consumer communities. Your customers simply enter a few pieces of basic information, and SheerID instantly confirms their eligibility for your offer.

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Third-Party Consortium Check

SheerID monitors millions of transactions in real-time every day to identify suspicious activity, such as numerous hits from an IP address or unusual traffic patterns coming through a brand. When we detect an irregularity, we immediately send alerts to on-call staff.

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Additional Fraud Checks

You can make it even harder for fraudsters to abuse your discount by implementing an SMS or email loop that requires customers to also provide a unique phone number or email address. You can apply this to every customer, or only for verifications that SheerID deems suspicious.

Launch an Identity Marketing Campaign in 3 Easy Steps


Pick a consumer community that aligns with your brand and create an exclusive offer just for them. Promote the offer through all your channels.


When consumers redeem your offer, verify their eligibility with SheerID’s Identity Marketing Platform to prevent discount abuse.


Use the zero-party data you collect to re-engage customers, including campaigns on holidays that celebrate them, such as Veterans Day or Teacher Appreciation Week.

Market to Your Customers with Confidence

With SheerID, you can market to consumer communities that share a common identity—such as students, teachers, or military members—and know that only eligible customers can redeem it. Protecting your offer with SheerID gives you the freedom to promote it widely without any fear of losing revenue to discount abuse. All you need is to find the consumer communities that align with your brand and you’re on your way.

The Military is Both Diverse and United

Nearly half of active-duty soldiers are under 25 years old, 18% of AC commissioned officers are female, and more than half of veterans are over 65. That seems like a disparate group, but serving in the military brings them together, and they all like when companies honor their service. Nearly 75% of the military said they actively seek out brands that offer military discounts, and more than 60% said they would shop at those brands more often.

Spending Power
Memorial Day - May
Veterans Day - November
“Our high quality, made-in-America products appeal to the military community, and the discount we offer generates greater conversions and deepens the brand relationship because it demonstrates how much we value them in a way that a universal discount just can't."
Paulina Izvorski
Retention Marketing Associate

Nursing is America’s Most Trusted Profession

Everyone counts on nurses, which may be why more than half of them report feeling overwhelmed. That doesn’t stop them from working hard—or appreciating brands that recognize their dedication. More than 2 in 3 nurses said receiving a personalized offer would make them feel thankful, and 96% said it would give them a positive view of the brand.

In US, UK, Germany, France
US Spending Power
National Nurses Week - May
"SheerID's Identity Marketing Platform made it easy for us to truly reward nurses and launch a positive brand relationship with them."
Jordan Clegg
Brand Manager, Integrated Marketing

College is a Defining Experience

Ninety-two percent of college students identify with being in college more strongly than their religion, family role, hobby, or nationality/cultural background. Companies that recognize the unique experience of students win their business. When offered a student discount, half of students would try out a new brand, and 45% would use it to make a purchase sooner.

US Spending Power
Back to School - Summer
"Xfinity's College Student Program is the top-performing gated program in Comcast history, and much of the credit goes to SheerID."
Cheri Davies
Senior Director of Acquisition Marketing

Teachers Put Their Students First

Teachers love their work so much that a vast majority spend their own money on school supplies. They also look for brands that support them and reward the ones that do. Three in four teachers prefer to buy from brands that offer teacher discounts, and 93% are more likely to buy school supplies from those brands.

In US, UK, Germany, France
US Spending Power
Teacher Appreciation Week - May
Back to School - Summer
"Teachers are educating the future. We want to reward them for who they are by giving them a special offer they couldn’t get from any of our competitors."
Jon Pickard
Senior Manager of eCommerce

Resources for Preventing Discount Abuse