Attract Loyal Digital Subscribers

Grow your digital customer base with identity marketing campaigns that reward consumer tribes like students, teachers, first responders, and the military.

Bloomberg Logo from SheerID
NYT Logo from SheerID
Washington Post Logo from SheerID
WSJ Logo from SheerID
Business Insider Logo from SheerID
Fox News from SheerID

Drive Your Digital Transformation and Expand Your Revenue Streams

Identity marketing attracts new online subscribers with exclusive offers that make them feel valued. You create a special deal for the customers you most want to engage, like students, teachers, first responders, or the military, then digitally verify their eligibility, which protects your margins and underscores the offer is truly just for them.

Customers who receive these identity-based promotions convert more often because they feel rewarded for who they are. And they stay longer because you can use the zero-party data you collect to nurture their lifelong loyalty.

25:1
Return on Ad Spend

Consumers who receive identity-based offers share them with others in their group, reducing acquisition costs.

35%
Fraud Reduction

Digital verification with authoritative data sources prevents discount abuse.

6X
Increase in Subscribers

Offer exclusivity makes subscribers feel appreciated and increases conversions.

How Identity Marketing Benefits News and Media Publishers

Acquire New Customers

Consumer tribes actively look for brands that reward them, and offering them a special online deal is a highly effective way to win their business. When given an exclusive offer based on their identity, 41% of first responders, 50% of students, 58% of military members, and 80% of teachers would use it to try a new brand.

Increase Loyalty and CLTV from SheerID
Increase Loyalty and CLTV

Identity-based offers create an emotional connection with consumers. Students feel excited (75%), teachers feel appreciated (84%), military members feel valued (66%), and first responders feel thankful (63%).

This bond leads to greater brand loyalty. More than 60% of the military community and nearly 70% of students who receive a personalized offer from a brand will patronize it more frequently.

Lower CAC with Offers that Go Viral from SheerID
Lower CAC with Offers that Go Viral

Consumer tribes have strong networks. When they find a good deal, they spread the word, which amplifies your campaign and increases your ROI. More than 90% of students, teachers, first responders, and the military would share a personalized offer with others in their group.

Protect Your Offer and Make it More Appealing from SheerID
Protect Your Offer and Make it More Appealing

Digital verification is what makes identity marketing so effective. It prevents discount abuse by ensuring that only eligible subscribers can redeem your offer. It also shows your audience the offer is truly just for them, which increases its value and motivates them to use it.

Acquire Your Best Customers with Identity Marketing

Personalized offers to high value consumer tribes can drive revenue and expand your reach.

Acquire Gen Z Customers with Student Offers

Gen Z makes up 26% of the US population, and by the end of the decade they will control 30% of global net income. Winning them with a college student discount pays off when they graduate and remain loyal customers who pay full price.

SheerID can verify:

4M
US high school students
40M
US college students and recent graduates
190M
global university students

Acquire Gen Z Customers with Student Offers from SheerID

Recognize Teachers with a Personalized Offer

Teachers are dedicated professionals with above-average household incomes, and giving them a personalized offer is a great way to win their business. Four in five teachers will use a personalized offer to try a new brand.

SheerID can verify:

4M
K-12 teachers
1.7M
college faculty and professors
1M
school administrators

Recognize Teachers with a Personalized Offer from SheerID

Drive Customer Loyalty with a Military Offer

Military consumers are diverse but tightly knit, and they overwhelmingly prefer to shop at businesses that offer them exclusive discounts. With $1.2 trillion in annual purchasing power, they are a lucrative consumer tribe to engage.

SheerID can verify:

20.2M
veterans and military retirees
13.5M
military spouses and other dependents
3.8M
active duty, national guard and reservists

Drive Customer Loyalty with a Military Offer from SheerID

Increase Revenue by Honoring First Responders

Firefighters, police officers, EMTs, and paramedics are everyday heroes who provide critical services to our communities. Giving them a personalized offer is a great way to thank them for their work and grow your business.

SheerID can verify:

1.1M
Firefighters
1M
Police Officers
248k
EMTs and Paramedics

Increase Revenue by Honoring First Responders from SheerID

Learn More about Identity Marketing

How News and Media Publishers Can Find New Digital Growth Opportunities and Build Loyal Subscribers
How News and Media Publishers Can Find New Digital Growth Opportunities and Build Loyal Subscribers

Download Now
Students Speak—What They Want from Brands and How You Can Win Their Business
Students Speak—What They Want from Brands and How You Can Win Their Business
Download Now
Teacher Shopping Preference and Buying Behavior
Teacher Shopping Preference and Buying Behavior
Read the Story