Win Loyal Subscribers with Gated, Personalized Offers

Acquire new subscribers and reduce churn with identity marketing for top consumer tribes.

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How subscription brands acquire loyal customers

Make your brand stand out in the crowded subscription marketplace with personalized, gated offers that celebrate a person’s identity, increase engagement, and drive sign-ups. With SheerID’s Identity Marketing Platform, you can deliver high-value offers to a specific consumer tribe - groups of people who share deep-seated attributes such as life stage (students, seniors), occupation (teachers), affiliation (the military community, nurses, or first responders), and more.

Did you know? 84% of teachers agree that being a teacher is a more important aspect of their identity than religion or family roles. So by speaking to customers in a way that truly resonates, you can make an emotional connection that will lower acquisition costs through word of mouth marketing, and encourage repeat purchases.

20:1
Return on Advertising Spend

Eligible consumers typically share your offers with their peers, reducing acquisition costs.

35%
Reduction in Promotion Fraud

Verification with authoritative data sources ensures only eligible consumers redeem your offer.

6X
Increase in Subscribers

Offer redemption accelerates when it’s exclusive and makes consumers feel appreciated.

SheerID Enables Subscription Brands To:

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Activate Word of Mouth to Scale Growth

Members of a consumer tribe share deep-seated values and experiences, they go out of their way to support each other. This includes passing along a good deal. Research shows that 97% of students, teachers, and the military would share a personalized offer, turning nearly every customer into a brand evangelist.

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Lower Acquisition Costs

When you can rely on organic sharing of information amongst consumer tribe members, your marketing spend goes farther than before. People across all consumer tribes report that gated, personalized offers encourage them to buy sooner and more often. In fact, using personalized offers is proven to increase your conversion rates by 3X.

  • 50% of students said a personalized offer would get them to try a new brand
  • 45% said they would purchase sooner.
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Increase Lifetime Value

Identity Marketing brings inherent value to your offer by making it truly exclusive to certain members of a consumer tribe. Whether that consumer tribe is students, teachers, military, etc., people are more likely to stick with a brand that sees their uniqueness as individuals and rewards them for their loyalty.

  • 3 in 4 students, teachers, and military members prefer to shop with brands that provide exclusive promotions.
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Avoid Fraudulent Offer Redemption

Subscription brands driving success with key consumer tribes are using high value offers that are very desirable, making them more subject to fraudulent redemption. SheerID’s verification ensures that only eligible consumers can redeem the offer, so you can be assured that your marketing dollars are winning over your intended audience.

Best Consumer Tribes for Subscription Brands

Get started with Identity Marketing with one of our popular consumer tribes for subscriptions.

Drive Customer Loyalty with a Military Offer

Military consumers are diverse but tightly knit, and they overwhelmingly prefer to shop at businesses that offer them exclusive discounts. With $1 trillion in annual purchasing power, they are a consumer tribe your brand can’t afford to ignore.

Our military verification solution includes:

20.2M
veterans and military retirees
13.5M
military spouses and other dependents
3.8M
active duty, national guard and reservists
"In just one year we increased the number of military consumers taking advantage of the discounts by 130%, which generated 70% more in revenue from dealer subscriptions."
Jason Nierman
CRO and Co-Founder

Recognize the Hard Work of Nurses

Nurses are an ideal consumer group. They are highly educated, active, community influencers serving on the front lines of patient care around the country. In fact, there are 4X more nurses than there are physicians.

6.2M
Nurses in US, UK, Germany, France
“SheerID greatly simplified our verification process and ensured only nurses could redeem the offer, which increased its value in their eyes. The platform made it easy for us to truly reward nurses and launch a positive brand relationship with them.”
Jordan Clegg
Brand Manager, Integrated Marketing

Acquire Gen Z Customers with Student Offers

Gen Z makes up 26% of the US population, and they’re starting to head off to college. Engaging them with a personalized offer is a lucrative strategy for retailers. SheerID’s Identity Marketing Platform helps you protect your offer by verifying that shoppers who redeem it are actually students. This protects your offer from fraud and increases its appeal by making it truly exclusive.

Our Student Verification Solution includes:

4M
US high school students
40M
US college students and recent graduates
190M
global university students
“Xfinity’s College Student Program is the top-performing gated program in Comcast history, and much of the credit goes to SheerID. The platform fully ensured we could reach the right audience and deliver offers that Gen Z found appealing, while also right-sizing our investment. We could never have launched such an ambitious campaign and seen such incredible results without SheerID’s verification assurance.”
Cheri Davies
Senior Director of Acquisition Marketing

Recognize Teachers with a Personalized Offer

Teachers are highly educated, have above-average household incomes, and their shopping goes beyond the classroom. Nearly 3 in 4 teachers are more likely to buy personal items from a company that offers a teacher discount.

One of the most effective ways to market to teachers is to give them a gated, personalized offer that appeals to their desire for discounts.

4M
K-12 teachers
1.7M
college faculty and professors
1M
school administrators
“Using SheerID not only protects our margins, it keeps the offer truly exclusive, which underscores our commitment to teachers and makes the offer even more valuable in their eyes.”
Lina Reveles Trujilo
Social Impact Lead

Learn more about Identity Marketing for Subscriptions

Headspace Success Story from SheerID
Success Story
Headspace Rewards Teachers with Personalized Offers
Read the Story
Subscription Overview from SheerID
Overview
Subscription One Page Overview
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Blog
Who’s in the Box? Engaging Your Subscribers Through Personalization
Read the Blog

Why leading subscriptions are finding success with SheerID

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Move Fast—Get Value in Days

Launch an identity marketing campaign in less than a week. Instantly verify consumer eligibility for your offer. Create, manage, track, and optimize your program all in one workspace.

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Largest Network of Consumer Tribes

Market to more than a dozen consumer tribes or create custom groups that align with your brand. Keep them engaged year-round with campaigns that celebrate what makes them special.

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Own the Experience—and the Data

Create a white-label, in-brand purchase process that maximizes conversions. Get complete control over your customer data and use it to nurture deeper brand loyalty.

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Leverage the Wisdom of Leading Brands

Skip the learning curve by tapping into the experience and best practices of hundreds of SheerID customers who’ve been running identity marketing programs for years.