Gather Zero-Party Data by Rewarding Your Customers
Consumers will happily share personal information in exchange for something they value. SheerID’s Identity Marketing Platform enables you to offer an exclusive promotion to the communities that align with your brand, and then collect zero-party data when they opt-in to redeem it.
The process is simple. You create a personalized offer for groups like students, teachers, or the military and use SheerID’s Identity Marketing Platform to digitally verify their eligibility for it. The exchange makes customers feel special, and leaves you with data you can use to nurture their brand loyalty.
What is Zero-Party Data?
Zero-party data is personal information a customer shares directly with you. It’s the most accurate and valuable data you can have because it comes straight from your audience and explicitly indicates their desire to engage with your brand.
With SheerID, you collect zero-party data that gives you actionable and meaningful information you can use to create more personalized marketing, such as your customer’s email address, birthdate, the school they attend, the groups and professions they belong to, and more.
Why Use SheerID to Collect Zero-Party Data?
Understand Your Audience
SheerID doesn’t just give you a customer’s contact information, it reveals important aspects about them, such as their life stage, occupation, and group affiliations. This kind of zero-party data tells you much more about a person than their gender or zip code, and lays the foundation for more effective personalization.
Acquire Your Best Customers
SheerID enables you to deliver exclusive offers that attract the groups that most closely fit your brand. With SheerID, you can engage hundreds of consumer communities around the world with 2.5 billion potential buyers.
Deliver an In-Brand Experience
You can make verification an easy step for customers by embedding SheerID anywhere in the purchase process. You can customize the look and feel of the verification form to fit your brand, and even streamline the experience by having a customer’s discount automatically applied when they check out.
Collect Data Securely
Your customers can rest assured that the zero-party data they provide is secure. SheerID uses 9,000 authoritative data sources to verify their membership in the community you’re targeting, and then passes their information directly to you. We don’t hold their data, and never sell or share it with outside partners.
Re-Engage Prospects and Customers
With SheerID, you can boost conversions by using email and SMS to re-engage buyers that have been verified for your offer but haven’t redeemed it. You can use their zero-party data to market to them year-round and on the holidays that celebrate them. You can even integrate SheerID into your loyalty program for deeper engagement.
Optimize Your Campaigns
SheerID enables you to dynamically track the success of your identity marketing programs, run A/B tests to increase conversions, and create custom reports to better understand how your offers are performing.
Build Brand Trust
Third-party cookies are going away, and rightly so. Consumers don’t like being surveilled, and they don’t want brands to bombard them with irrelevant content.
Using SheerID to collect zero-party data respects consumer privacy because you invite customers to enjoy a special offer in exchange for basic personal information. This launches a brand relationship built on trust and authenticity, which leads to greater loyalty.
Grow Customer Loyalty with Truly Personal Campaigns
SheerID digitally verifies that customers belong to the communities you want to reach, and you can use the zero-party data you collect to create campaigns that make you their go-to brand. For example, you can honor the military with special offers on Veterans Day, or reward students and teachers with exclusive back-to-school deals.
Using SheerID to reward your high value customers drives repeat purchases and loyalty throughout your consumer communities and all those who support them.
“SheerID’s Identity Marketing Platform provides opportunity for personalization to individuals who have purchased from us, maybe giving them additional discounts for coming back and buying a second product, or even just giving them relevant content to who they are and what they care about.”