Connecting with the Next Generation:How Brands Can Build Strong Relationships with Students
3 Ways Exclusive Offers can Positively Impact a Student’s Relationship with Your Brand:
1. Motivate Initial Purchase
All students like discounts, but most find discounts that are exclusive to their community much more compelling.
of students
are more likely to buy from a brand that gives them an exclusive offer.
2. Nurture Loyalty
Students are deeply touched by brands who give them exclusive offers, and are more likely than not to remain brand-loyal after the initial discount is redeemed.
of students
are more loyal to brands that give them an exclusive offer.
3. Fuel Advocacy
When students catch wind of an exclusive offer, they are highly motivated to share the offer with their friends.
of students
would share an exclusive offer with others who are eligible for it.
Brands Running Student Programs Talk About Their Successes
The power of exclusive offers is more than theoretical. From Comcast to Back Market, our brand partners have seen eye-popping results using this methodology. See what they’ve gained from their identity marketing programs—and have said about their experience with SheerID.
Xfinity’s College Student Program is the top performing gated program in Comcast history, and much of the credit goes to SheerID and Riddle & Bloom. Their holistic approach fully ensured we could reach the right audience and deliver targeted product messaging in a credible way.
SheerID provided instant and secure verification—an experience that would attract students and give us valuable data. This gave us the confidence to vigorously promote the program in all our channels globally.
Xfinity’s College Student Program is the top performing gated program in Comcast history, and much of the credit goes to SheerID and Riddle & Bloom. Their holistic approach fully ensured we could reach the right audience and deliver targeted product messaging in a credible way.
Resources to Help You Get Started
With 19 million college students in the US alone—and an abundance of buying power to boot—it’s no wonder this community is the holy grail for some marketers. Learn how to build strong relationships with students and tap into this $600B market.
