Connecting with the Next Generation:How Brands Can Build Strong Relationships with Students

 

3 Ways Exclusive Offers can Positively Impact a Student’s Relationship with Your Brand:

1

1. Motivate Initial Purchase

All students like discounts, but most find discounts that are exclusive to their community much more compelling.

0%

of students

are more likely to buy from a brand that gives them an exclusive offer.

2

2. Nurture Loyalty

Students are deeply touched by brands who give them exclusive offers, and are more likely than not to remain brand-loyal after the initial discount is redeemed.

0%

of students

are more loyal to brands that give them an exclusive offer.

3

3. Fuel Advocacy

When students catch wind of an exclusive offer, they are highly motivated to share the offer with their friends.

0%

of students

would share an exclusive offer with others who are eligible for it.

Brands Running Student Programs Talk About Their Successes

The power of exclusive offers is more than theoretical. From Comcast to Back Market, our brand partners have seen eye-popping results using this methodology. See what they’ve gained from their identity marketing programs—and have said about their experience with SheerID.

6x
increase in subscribers
91%
increase in conversions
Xfinity’s College Student Program is the top performing gated program in Comcast history, and much of the credit goes to SheerID and Riddle & Bloom. Their holistic approach fully ensured we could reach the right audience and deliver targeted product messaging in a credible way.
300k
verified students in one year
4x
increase in student verification
SheerID provided instant and secure verification—an experience that would attract students and give us valuable data. This gave us the confidence to vigorously promote the program in all our channels globally.
6x
increase in subscribers
91%
increase in conversions
Xfinity’s College Student Program is the top performing gated program in Comcast history, and much of the credit goes to SheerID and Riddle & Bloom. Their holistic approach fully ensured we could reach the right audience and deliver targeted product messaging in a credible way.

Resources to Help You Get Started

With 19 million college students in the US alone—and an abundance of buying power to boot—it’s no wonder this community is the holy grail for some marketers. Learn how to build strong relationships with students and tap into this $600B market.