Nearly half of active-duty soldiers are under 25 years old, 18% of AC commissioned officers are female, and more than half of veterans are over 65. That seems like a disparate group, but serving in the military brings them together, and they all like when companies honor their service. Nearly 75% of the military said they actively seek out brands that offer military discounts, and more than 60% said they would shop at those brands more often.
Reach 2.5 Billion Consumers
When you market to consumer tribes, you can reach shoppers of all ages and experiences. And you can engage them year-round by running campaigns during the holidays that celebrate them, such as National Nurses Day and Teacher Appreciation Week.