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Photo of a young man in a soldier uniform, moving into a new apartment with his wife

Mar 22, 2019 7 Tips for Effectively Marketing to the Military

Tony Coray by Tony Coray
in Blog Posts
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An woman appearing in ad for SoundCloud's gated student offer, a new customer acquisition strategy the company is using to gain loyal subscribers.

Mar 18, 2019 SoundCloud Launches Student Offer to Drive Conversions

Tony Coray by Tony Coray
in Blog Posts
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A young person surfing the web for gated, exclusive offers.

Mar 15, 2019 Marketing to Gen Z as Easy as 1–2–3

Hannah Tyler by Hannah Tyler
in Blog Posts
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A Gen Z student smiling.

Mar 8, 2019 7 Effective Gen Z Marketing Campaigns

Hannah Tyler by Hannah Tyler
in Blog Posts
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Converse's new customer acquisition strategy gives college students and members of the military a gated, exclusive discount of 10% off.

Mar 5, 2019 How Converse is Acquiring Customers with Identity-Driven Exclusive Offers

Tony Coray by Tony Coray
in Blog Posts
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A Gen Zer surfing on their smartphone for gated, exclusive offers.

Mar 1, 2019 Why Exclusive Offers Are Ideal for Gen Z Marketing

Hannah Tyler by Hannah Tyler
in Blog Posts
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88% of teachers actively search for brands that offer teacher discounts.

Feb 20, 2019 7 Tips for Marketing to Teachers for National Teacher Appreciation Week

Tony Coray by Tony Coray
in Blog Posts
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Gen Z Hero Banner Face

Feb 13, 2019 5 Things You Should Know About Marketing to Gen Z

Hannah Tyler by Hannah Tyler
in Blog Posts
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Student Girl Yellow

Feb 6, 2019 4 Problems with .edu College Student Verification (and How to Fix Them)

Sai Koppala by Sai Koppala
in Blog Posts
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A man wearing American Giant apparel he purchased through a military exclusive offer. The program is one of the company’s most effective customer acquisition strategies.

Feb 1, 2019 How American Giant Drove More Military Orders with Less Effort

Tony Coray by Tony Coray
in Blog Posts
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A digital marketer researching customer acquisition trends and tips on her tablet.

Jan 25, 2019 Top 3 Customer Acquisition Trends for Great Promotions in 2019

Tony Coray by Tony Coray
in Blog Posts
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A vacation photo of a canyon at sunset. Globus used exclusive military discounts on tours like these to differentiate the brand and acquire new customers.

Jan 2, 2019 6 Reasons Universal Travel Discounts Fail (and How to Fix Them)

Tony Coray by Tony Coray
in Blog Posts
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Recent Blog Posts

  • A huddle of smiling college students brands can target with personalized marketing. 5 Steps to Creating Personalized Marketing for Consumer TribesDecember 3, 2019 - 11:24 am
  • A woman in front of her laptop, worried about her data privacy and wondering if she should take advantage of the CCPA and ask a company to delete her data. How to Create Personalized Marketing in the Wake of CCPANovember 21, 2019 - 1:16 pm
  • A female teacher at a chalkboard, a young woman walking on campus, and a soldier holding the hand of his toddler daughter--all members of a high value consumer tribe brands should target with personalized offers. SheerID Expands Vision to Balance Personalization and PrivacyNovember 13, 2019 - 5:58 am
  • A young woman on the street using customer verification software on her mobile phone to redeem a personalized offer. 8 Tips for Choosing the Right Customer Verification SoftwareNovember 8, 2019 - 4:21 pm
  • A man and woman verifying a personalized offer on their cell phones, underscoring the importance of customer verification for brands. The Importance of Customer Verification for Personalized MarketingNovember 1, 2019 - 10:32 am
  • A person demonstrating customer loyalty by using their rewards card. 4 Ways to Create Customer Loyalty… without Slashing PricesOctober 23, 2019 - 2:49 pm
  • A smiling female college student on a bright campus. How Digital Verification Makes Marketing to Students Easy for Financial ServicesOctober 17, 2019 - 10:47 am
  • Happy college students walking down a corridor in a stately campus building. How CompTIA Crushed Student Discount AbuseOctober 8, 2019 - 12:00 am
  • Headshots of Sai Koppala and Dan St. Clair at Skift 2019 for their conversation about Expedia's personalized offers. 4 Ways Expedia Created Successful Personalized OffersSeptember 30, 2019 - 12:00 am
  • Colorful craft supplies on a table. 3 Steps to Creating Personalized Offers That Retain Customers All Year RoundSeptember 25, 2019 - 12:00 am

Learn

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