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by Madeline Boehmer
At SheerID, we work hard everyday to help our clients better connect with special markets like the military, students, and teachers. With our eligibility verification in place, our clients can show their support for these communities through offering deeper discounts than ever before. Recently our client, The Buckle, was recognized as one of Apparel Magazine’s Top Innovators of 2017 for their work with the military community. Here’s a little insight into the program they created to benefit their military customers:

by Madeline Boehmer
One of the founding ideals of SheerID is giving back to the military community through helping brands bring unique special offers to the military on Memorial Day - a day that Americans stand together to remember and honor those who fought and died for our freedom.This week, 9 companies have announced new military offers for Memorial Day using SheerID's military verification platform to keep their offers exclusive.

by Madeline Boehmer
In the United States, there are over 6.7 million teachers and administrators working hard every day to educate our students. While we are all thankful for all the effort, time, and money they put into their career as a teacher, we don’t always take the time to say thank you. Luckily, Teacher Appreciation Week is a great way for families and businesses to recognize all the hard work that teachers put in. This year Teacher Appreciation Week is this week, May 8-12. One great way that companies can honor teachers is through offering exclusive teacher appreciation week discounts on their products and services. Many of our clients wanted to show their appreciation and say thank you for offering exclusive teacher discounts. Check out this great list of discounts and share them with the teachers in your life!

by Madeline Boehmer
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Exclusive discounts have long been a strategy for retailers to gain attention from target customer groups - think “student discount”. Not only are they effective, but they’re a great way to edge out the competition and keep customers coming back. However, the rise of ecommerce has made giving these exclusive discounts more of a challenge. How do you ensure that your customer is actually a currently enrolled student, and not someone just trying to get a discount?

by Madeline Boehmer
Recently, Piper Jaffray, a leading investment bank and asset management firm, took their annual survey on millennials, although one of the most shocking statistics showed the Starbucks had lost it’s No.1 spot for “favorite restaurant” to the fried-chicken chain, Chick-fil-A, there was a lot of other great information on teen spending habits. Here’s an overview of the findings:

by Madeline Boehmer
With information available across the web, social channels, and our very own databases, it is not hard to see that we have reached the point where we all need to figure out what to do with all the massive amounts of data being generated at an extremely rapid pace. Even though we know big data gives us all the information that we need, the thought of diving deeper can be overwhelming. In order to make the most of all the accessible data, businesses need to start focusing on how they can use incoming data to create a better customer experience. Here are 3 ways that diving into your data will benefit your company:

by Madeline Boehmer
It’s almost April, which means that Teacher Appreciation Week is just around the corner (Monday, May 1st - May 5th). Many retailers take this opportunity to thank teachers for all they do by offering exclusive discounts on products. If your business is planning on honoring teachers during Teacher Appreciation Week 2017, here are a few tips on how to see success in your campaign:

by Madeline Boehmer
Consumers may not realize it, but there are a lot of steps associated with making one small purchase. In fact, 67% of consumers said they start shopping on one device and finish on another. Whether a person is shopping online or at a brick and mortar store, there are 4 phases of their shopping journey: Research, decision making, checkout and payment, and fulfillment of the product.

by Madeline Boehmer
The military community is comprised of nearly 30 million consumers with a purchasing power of over $1 trillion annually. This includes active duty, reservists, the National Guard, retirees, military employees, and veterans, plus their spouses and other dependents. With so many deserving consumers in this group, it’s no surprise that many companies try to give exclusive offers to the military community, however, many don’t know how to create a success military discount program that provides value to these special customers. Working closely with hundreds of clients, we’ve pulled together the 5 proven ways you can create a successful military discount program:+ - Unfortunately, there are many not-so-honest companies out there trying to take advantage of the military community, and most military members see right through it. Before you launch a military discount, take a look at your company culture. Recognize your employees who have served and get them involved with the campaign. They will be able to give your insight into the military community and a better understanding to create a military-friendly message that is genuine.

Word of mouth 

Although marketers have a love/hate relationship with word-of-mouth, there is no way of getting around this powerful tool within the military community. The military community is a tight knit group that trust each other’s opinion. In fact, 76% of the military community say they learn about military discounts from word of mouth - just another reason to create a genuine experience for your military customers from the get-go. It’s important to pay special attention to what is being said about your military discounts so you can make changes based on feedback.

by Madeline Boehmer
When it comes to customer loyalty, there is no perfect equation. Formulas vary from brand to brand, while technology plays a pivotal role in both deterring and generating repeat purchasing. While customer loyalty has always been an elusive, yet vital part of any successful business, recent years have proven that a focus on personalization and “getting to know the customer” are essential to keeping customers coming back. With that said, studies also show that discounts and promotions tend to drive conversion rates, with up to 50% of consumers nothing that they only make a purchase when an offer or promotion is involved. Taking that one step further, a 2017 study published by Capgemini Consulting found that 65% of customers are frustrated when discounts and promotions for retail stores are not personalized. But, these are just stats right?Over the years, our clients have shown that these stats are true. From offering exclusive promotions on tickets to military families, to creating special promotions specifically to help students during back-to-school, we’ve pulled just a few examples of how our clients are using exclusive discounts to better reach their customers and generate customer loyalty for the long-term.