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Client Success: Atkins Nutritionals

Targeting Military Members With Added Benefits and a Simple Experience

Atkins Nutritionals offers optimal protein, low-carbohydrate bars, shakes, and other healthy, convenient snacks for followers of the Atkins® lifestyle. Atkins-branded foods are available at 43,000 retailers, as well as at atkins.com

Challenge

Atkins wanted to offer a military and first responder discount to customers in the U.S., but it was important to accurately gauge the results of the new program, so they needed the right verification solution in place from the get-go. They also wanted to launch the program in time for Veterans Day, so they needed a solution that could be implemented quickly.

Solution

As Breana Doing, Atkins Nutritionals’ Business Development Manager for e-commerce and alternative channels, explains “SheerID is a full service solution, so our digital team was able to work very easily and quickly with them and with minimal effort to get the platform integrated. The team at SheerID has also been outstanding at follow-up and keeping us on track for key dates, from both a program and marketing perspective.”

Now military personnel, police officers, firefighters, EMTs, and others first responders can visit a landing page on Atkins.com to learn more about the offer and verify their eligibility. After they select their military or first responder status, a SheerID-hosted verification form automatically opens.

To ensure that 100% of eligible customers can redeem the offer, Atkins Nutritionals relies on SheerID’s instant verification method and document review solution. Upon approval, military and first responders receive a unique, one-time use promotional code that can be used during the checkout process to save 15% on bars and shakes.

Benefits

According to Doing, “The program has only been active for about 10 weeks, but we’ve seen a great response so far with nearly a 25% conversion rate. Our call center team has also received numerous calls from consumers thanking us for offering this benefit to them.”

SheerID’s verification solutions have prevented discount abuse by dissuading non-eligible customers from trying to redeem the offer and stopping ineligible customers from getting a promo code. 37% of Atkins customers who tried to access the offer have failed to meet Atkin’s eligibility criteria.

SheerID’s verification solutions take any guesswork or extra development out of the equation so we can focus on our consumers and messaging, especially during our key times of year.

Breana Doing, Atkins Nutritionals’ Business Development Manager for e-commerce and alternative channels


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Health & Beauty