The Atlanta Falcons have always valued their fans and were looking for a way to recognize a special segment of thousands of Falcon fans in their 2016 season: the men and women of the US military. Having done a variety of different promotions in the past, the organization was looking for a new way to give back.
They decided to move forward with a special ticket promotion for their first two games of the season, offering military members 30% off standard ticket pricing. To protect this offer and ensure it was only redeemable by eligible military members, the Atlanta Falcons enlisted SheerID to provide military verification at the time of purchase.
Military members were able to purchase their tickets online after instantly verifying their eligibility within the current experience. No re-directing, no confusing experience – only a streamlined checkout for thousands of fans. As they say in the NFL…touchdown!