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Bonobos is an e-commerce-driven apparel company headquartered in New York City that designs and sells men’s clothing. Looking for a way to protect a new student discount program, Bonobos tested their student discount as a back-to-school campaign. The new program was an immediate success, showing positive returns within the first 2 weeks of the campaign. The student discount went live in October of 2015 and they now offer a single use discount code for 15% off to full and part time students year around, as well as having expanded the discount to military and teachers as well.

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