Direct Energy, the largest energy retailer in North America, was looking for a way to recognize the military members who help comprise over six million Direct Energy customers. They decided to provide military members with special pricing on their energy needs, but needed a solution that could help them protect the offer, ensuring it would only going to military members and their dependents.
Direct Energy teamed up with SheerID to verify military members upon registration, providing them with an exclusive discount. Implemented as a lightbox within the current registration process, the verification form is customized to fit the existing customer experience. Once military members are verified, they are given a redirect URL reward not available to the general public.
Secure, efficient, and hassle-free. Just like Direct Energy.