Helzberg Diamonds gives past and current service members, as well as their families a 10% discount to help celebrate special moments in their lives with diamonds and jewelry. As a brand that prides itself on unparalleled customer service, selecting a verification service provider who could deliver a quick, easy experience to their customers was a priority. To give their military customers an uninterrupted user experience during the checkout process, Helzberg Diamonds’ includes a prompt for their military discount in their e-commerce shopping cart. When customers click on it, the site opens an iFrame verification form that is hosted by SheerID. After successful verification, the discount is applied directly to the cart and Helzberg Diamonds customers can complete their transaction.