Icebreaker’s gorgeous clothing is envied by a majority of outdoor enthusiasts. When your product is that great, your best marketing is often just getting it out there for people to see.
It was important to Icebreaker to know their influencers and to develop a relationship with them. By implementing the SheerID verification solution, Icebreaker can protect their ProDeal offers by allowing only their approved influencers into their ProDeal channel. With verification in place, Icebreaker can choose their influencers by groups, or as individuals and make their Pro channel work harder for them.