Because of feedback from retail representatives and sales data, Corel knew that Roxio software sales were stronger than average among military consumers. Roxio’s digital media software solutions make it easy for people to create and share videos with loved ones across long distances. SheerID’s military verification technology made it possible for Roxio to lock down an online discount that is only available to service members and their families. Now Roxio can show military families their appreciation and encourage direct sales from their web site. After successfully extending a protected offer to the military community, Roxio decided to give college students and teachers discounted pricing as well. Upon successful verification, customers receive a unique coupon code to enter during the checkout process.