Talladega Superspeedway, known as NASCAR’s Most Competitive track, is dedicated to creating memorable experiences for fans on race day. In 2014, the introduced the Freedom Trophy, which is presented to Sprint Cup Series race winners by military personnel from all five branches of the United States Armed Forces. Service members also participate in pre-race ceremonies, and they’re eligible for military discounts of up to 60% off regular ticket prices. Talladega Superspeedway also gives students a special experience by offering discounted tickets to select races, free parking, and free camping in designated COLLEGE areas. Their landing page for college students includes an introduction to Nascar for new fans, and highlights content from their social media feeds. Working with SheerID to ensure that only qualified students and military families can take advantage of these special offers allows Talladega Superspeedway to create unique, customized experiences for their fans.