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Client Success: ThinkEDU

Exceeding Vendor Requirements and Customer Expectations

ThinkEDU is a one-stop shop for students, faculty, and staff to purchase their software, hardware, accessories, and more. ThinkEDU operates over 1,000 online technology stores for college bookstores and schools. The academic reseller offers deep academic discounts on online purchases of software, hardware, textbooks, and college apparel. ThinkEDU is the official online software store for nearly 700 Barnes and Noble College Stores, and the official online software store for over 100 community colleges in California and several other states.


ThinkEDU wanted a verification eligibility solution that offered complete coverage, a quick response time, and a superior customer experience for their online store. Because of the deep discounts offered on academic versions of software, manufacturers require eligibility verification to ensure that only currently enrolled students and educators currently employed at accredited institutions and school can purchase their products at academic prices, which can be up to 85% off retail prices. Some methods of verification require up to 48 hours for approval, require a fax, or don’t cover up to 34% of college students.


SheerID teamed up with ThinkEDU to instantly verify college students and educators post- purchase. By utilizing SheerID’s automatic verification platform and their electronic verification solution to verify that customers who are purchasing products from ThinkEDU were eligible for academic pricing, 100% of eligible teachers, faculty members, and students can be verified. Automatic verification takes place in seconds and requires no additional information from customers. Once a customer’s eligibility has been verified by SheerID, they receive an email from ThinkEDU letting them know that they have been verified and their order is being processed.


ThinkEDU has experienced explosive growth, both in sales and its vendor relationships. ThinkEDU has gained a reputation as an academic reseller that software manufacturers can trust with their academic pricing.

  • ThinkEDU had a 539% increase in sales
  • Verification volume has increased 86%
  • ThinkEDU has picked up several new software manufacturers including Rosetta Stone. Rosetta Stone was attracted to ThinkEDU largely because of their long time experience in handling academic verification and improved verification methods via SheerID.
  • ThinkEDU was selected by the Foundation for California Community Colleges to build and manage the’s 200+ eStore configurations as part of the ThinkEDU eStore Network. One of the reasons they chose ThinkEDU was their strength in academic verification.
  • Because of their success, ThinkEDU has now invested in the ability to offer internet and software subscriptions. Verified customers can be automatically charged on a monthly, quarterly, or annual basis.

ThinkEDU customers appreciate the seamless customer experience and quick turnaround:

“I loved that I didn’t have to fax you my student ID card. The fact that you were able to verify my academic status without me having to do anything was so convenient. Within minutes after placing my order you emailed me to tell me that you were able to verify my academic status and that my order had shipped! You guys rock!!” —Kelsey C., Dallas, TX

“Shopping at was super-fast and easy. I will definitely buy more software from you.” —Roselyn M., New York City, NY

SheerID’s verification technology has definitely given us a competitive advantage against other online academic resellers and helped us form partnerships with manufacturers and eStore partners. Our customers also appreciate our simple, speedy check out process, which wouldn’t be possible without SheerID’s instant verification solutions.

Allan Fischler, Chief Operating Officer, ThinkEDU

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