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TOMS shoes first came onto the scene in 2006, quickly gaining in popularity mainly due to its “One for One” campaign: For every one pair of shoes bought, a pair will be donated to a child in need. With a foundation of corporate social responsibility, TOMS has expanded into eyewear products, bags, and more, each with its own charitable giving organization.

In an effort to continue giving back, TOMS launched a special military offer of 10% off exclusively for its military customers, powered by SheerID’s military verification. Hosted on a SheerID landing page that is customized to TOMS branding, military members can quickly verify their eligibility, triggering a one-time use coupon code that can be used on

The discount is just a small token of appreciation for all of those who serve from a brand dedicated to the greater good.

We’re excited to partner with SheerID to make sure that our military offer is only redeemable by those who have so bravely served our country, as just a small way to thank them for their service.

-Mondy Herdon, VP of Ecommerce, TOMS

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