SheerID Launches “SheerID InStore” Providing Retailers First Digital Solution for Gated Offers and Promotions in Physical Stores

The new offering expands SheerID solutions for Omnichannel retail to high-value communities like students, teachers, healthcare professionals and more. London, UK – March 14, 2024 – SheerID, the global leader in identity verification for commerce, today announced the launch of SheerID InStore. SheerID InStore makes it easy for retailers to verify the eligibility of in-store ...
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How to Create an Effective Omnichannel Rewards Strategy

It’s hard to know where retail spending is headed. DeLoitte’s recent State of the US Consumer report says that while consumer economic concern has eased, consumer spending intentions have yet to return to 2022 levels.  One thing is for certain, though: consumers want a satisfying omnichannel experience. According to a study by Retail Dive, 65% ...
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SheerID Launches “SheerID InStore” Providing Retailers First Digital Solution for Gated Offers and Promotions in Physical Stores

The new offering expands SheerID solutions for Omnichannel retail to high-value communities like students, teachers, the military, and more. Portland, OR – March 14, 2024 – SheerID, the global leader in identity verification for commerce, today announced the launch of SheerID InStore. SheerID InStore makes it easy for retailers to verify the eligibility of in-store ...
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Why Brands Should Prioritize Omnichannel Marketing

Brands need to prioritize omnichannel marketing.
An earlier version of this piece appeared as a Retail Customer Experience post. Today, customers expect to be able to interact with brands through a variety of channels, whether they be an online marketplace, mobile app, or physical in-store location. Consider these statistics: 65% of consumers expect brands to offer the same level of customer ...
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SheerID and Payment Plugins Partner to Provide Groundbreaking Gated Offer Solution for WooCommerce Merchants Globally

SheerID for WooCommerce helps online merchants acquire and verify consumers in high-value communities like students, teachers, and the military for special offers and discounts. Portland, OR – March 11, 2024 – SheerID, the global leader in identity verification for commerce, has partnered with Payment Plugins, one of the leading plugin developers for WooCommerce. WooCommerce is ...
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How to Pick the Right Partner to Promote Your Gated Offer

Creating marketing miracles requires more than just wishful thinking. You've carefully chosen your strategic plan, but now comes the pivotal moment: bringing that plan to life. For example, the brands we work with at SheerID know they want to acquire students, teachers, military members, or another consumer community with a gated offer, but they often ...
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SheerID Expands Identity Verification Platform with Marketing Hub and DataConnectors to 400+ Martech Solutions

For the first time, marketers have a single solution to acquire identity-based audiences, verify eligibility to gated offers, and stream data throughout their martech stack for deeper personalized marketing. Portland, OR – February 22, 2024 – SheerID, the global leader in identity verification for commerce, today announced the launch of two significant platform capabilities that ...
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Using MACH Principles to Build Better Retail Customer Experiences

MACH Technologies

The original version of this piece appeared as a Retail Touchpoints post. Technological advances move lightning fast, and this can leave retail businesses struggling to keep up with customer demands. That’s why the MACH (Microservices-based, API-first, Cloud-native, and Headless) Alliance formed in 2020: to help businesses achieve successful digital transformations and adapt to shifting customer […]

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How to Boost Customer Loyalty After the Holiday Season

Boost loyalty after the holidays.

The original version of this piece appeared as a Retail Customer Experience post. The tree is down, school is back in session, and the holiday shopping frenzy is over—what now? For retailers, January can be a slow month with limited opportunities, but with the right marketing strategies, you can start the new year with a […]

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The Top 6 Segmented Marketing Trends to Maximize ROI

Update your segmented marketing strategy for 2024.
As marketers strategize for 2024 and beyond, it’s critical that they keep their campaigns fresh and look ahead toward upcoming trends. Consumer needs and preferences are always evolving, as is technology, and staying on the cutting edge will help your brand stand out in a crowded marketplace. One tried and true marketing technique is segmentation, ...
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