2023 Oregon Entrepreneurship Awards Winners Announced

Oregon Entrepreneurs Network announced the winners in the 2023 OEN Entrepreneurship Awards at an evening awards with the theme “An Evening in Three Acts” on November 16, 2023.  This year, OEN changed the format from a dinner to an awards ceremony reminiscent of the Oscars. The event took place at Portland Center Stage – The […]

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How Retailers Can Cut Through the Noise This Holiday Season

The original version of this piece appeared as a Total Retail post. The holiday shopping season is a crucial time for retailers, but capturing consumer attention can be challenging. Prices and competition are high, and with many consumers starting their shopping earlier than normal this year, retailers need to act fast. One technique retailers are […]

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More Than 50 Top Brands Announce Exclusive Offers For Veterans Day with SheerID

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L.L. Bean, Princess Cruises, Michaels, The North Face, and Whirlpool are among many brands celebrating active military, veterans, and their families with these amazing deals Portland, OR—November 7, 2023— SheerID, the global leader in identity verification for commerce, used by hundreds of leading brands around the world, has partnered with more than 50 brands that […]

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What Most Brands Get Wrong about Customer Loyalty: An Interview with Peter Fader

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The days of growing a business by acquiring new customers as cheaply as possible are over. True profitability will only come when you do the hard analysis to identify your best customers, serve them incredibly well, and ignore the rest. This is the path to maximize the value they bring to your company.  So says ...
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Protecting Your Promotions: Using Identity Verification to Secure Your Bottom Line

Use SheerID to protect your promotions.
In today's digital age, fraud poses a substantial threat for all brands offering high-value promotional offers. Advanced fraudulent activities on promotions, including identity scams, are becoming increasingly common. In fact, promotion fraud represented 1.2% of US retail revenue totaling $89 billion in 2021, according to a survey from Ekata, and it is currently ranked as ...
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SheerID Expands Identity Verification Platform to Increase Sales In-Store and Online 

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Self-service platform adds GenZ, senior, and income verification product offerings and advanced fraud protection features. Portland, OR – Oct. 26, 2023 – SheerID, the global leader in identity verification for commerce, today announced significant product updates to further increase sales with gated, personalized offers across a range of occupations, affiliations, and customer life stages. SheerID’s […]

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30 Top Brands Announce Exclusive Offers For National First Responders Day with SheerID

30 Top Brands Announce Exclusive Offers For National First Responders Day with SheerID

Aveda, Madewell, and MAC Cosmetics are among many brands celebrating first responders with these amazing deals Portland, OR – October 24, 2023 –  SheerID, the global leader in identity verification for commerce, has partnered with 30 brands that have made exclusive offers available to millions of first responders to honor and thank them for everything […]

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Convert Holiday Shoppers to Year-Round Fans

Retain holiday shoppers all year round.
The original version of this piece appeared as a Multichannel Merchants post. Holiday sales can offer retailers a major boost—but what happens when the holiday passes and consumers go back to business as usual? How can you persuade shoppers to come back after the Black Friday sale or the Christmas rush? After all, consumers motivated ...
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Gather High-Quality Data, Improve the Customer Experience

Gather zero-party data while also improving the user experience.
The original version of this piece appeared as a Retail Customer Experience post. With increasing demands for stricter data privacy, marketers are tasked with adjusting their data collection practices accordingly. Rather than defaulting to third-party data, brands need to prioritize zero-party data that customers willingly hand over. But how do you convince customers to share ...
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Technology Association of Oregon Celebrates Recipients of 2023 Individual Awards

SheerID CEO Jake Weatherly and his family

The annual Oregon Technology Awards ceremony recognizes recipients and honorees of the 2023 Sam Blackman, Tech Champion, and Lifetime Achievement Awards Portland, Ore. – September 26, 2023 – The Technology Association of Oregon (TAO) today recognized the invaluable contributions of four individuals to the region’s technology industry, celebrating their achievements during TAO’s annual Oregon Technology […]

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