How Personalized Offers Can Heal Healthcare Workers—and Your Brand

Last spring, communities around the globe joined together every night to applaud, ring bells, and show appreciation for the hardworking healthcare professionals that were facing the unprecedented crisis of covid-19. Brands joined in, with many social media posts proclaiming solidarity and thanks for frontline workers.  Nearly a year later, those nightly cheers are a distant ...
Read More · 3 min read
Share

College Marketing Trends from Refuel Agency That Will Win Gen Z Customers in 2021

By Jeff Miller, Head of Teen & College Markets, Refuel Agency 2020 was a year that put brands of all sizes to the test. The world has shifted drastically, creating an entirely new marketplace full of Gen Z consumers with different lifestyles, preferences, and shopping habits than when the year began. As we begin 2021, ...
Read More · 3 min read
Share

Financial Marketer’s Digital Acquisition Game Plan for 2021

Financial Serv Blog Hero
The pandemic has moved all things digital to center court and changed the rules of the game. Financial marketers responded by pivoting their  acquisition strategies, and 2021 promises to move digital transformation into a whole new league. The call is for financial marketers to think outside the box and start speaking to consumers in a ...
Read More · 3 min read
Share

Research from Riddle & Bloom Helps Brands Engage Gen Z During the Pandemic

By Kylie Kinder & Henry Lichtblau Editor’s Note: The world has 235 million college students, and in the US alone they have $574 billion in spending power. To help brands market to them, we invited Kylie Kinder, Senior Client Services Manager, and Henry Lichtblau, Vice President of Client Solutions at Riddle & Bloom, to share ...
Read More · 2 min read
Share

Your Campaign Checklist for Marketing to the Military this Veterans Day

The guns fell silent at 11am on November 11, 1918. After four long years, the Great War was over. Veterans Day celebrates the end of this conflict and is also a time to honor those who served—and still serve—in the US Armed Forces. Recognizing the military on this special day with an offer just for ...
Read More · 4 min read
Share

Refuel Agency’s Tips for Creating Powerful Veterans Day Ads

Refuel Hero
Editor’s Note: The military community is demographically diverse and has $1.2 trillion in spending power, making it a high value consumer community for any brand. In the article below, we invited Liz Carmo with Refuel Agency—one of our preferred partners— to share her expertise in how brands can engage the military with campaigns that are ...
Read More · 6 min read
Share

How Successful Brands Honor the Military and Win Their Business

Hero Military Mom
On June 9, 1944, Private Joe Gandara’s detachment came under heavy enemy fire from a German force in Amfreville, France. After the gunfire had pinned him and his fellow soldiers to the ground for several hours, Gandara advanced voluntarily and alone toward the enemy, destroying three machine guns before he was fatally wounded. He posthumously ...
Read More · 4 min read
Share

Teachers Will Reward Brands That Support Them — Infographic

The pandemic has upended education. And while teachers’ commitment to their students has never wavered, the form it takes has.  According to our seventh annual marketing to teachers survey, conducted in partnership with Agile Education Marketing, 9 in 10 teachers said they used their own money to fill the gap in their school budgets. Before ...
Read More · 1 min read
Share

New Research: What Teachers and Students Want from Brands for Back-to-School in 2020

As summer winds down, the pandemic still shows no signs of ending. Plans for the new school year are constantly changing, and students and teachers are struggling with an uncertain future. Brands have a special opportunity to provide support—and win new customers—with meaningful offers that support them through the crisis. To find out what these ...
Read More · 2 min read
Share

Adweek Webinar Highlights How Rothy’s Used Its Current Customers to Acquire New Ones

Acquiring customers is especially difficult right now. For Rothy’s, a direct-to-consumer shoe company with a whole-brand approach to sustainability, that’s no different. When the economy took a turn and consumer spending began to drop, many brands made a knee-jerk reaction, running promotions and super-sales. Not Rothy’s, though. They didn’t want to dilute their brand’s perceived ...
Read More · 3 min read
Share