Gated Offers

Gated offers are a targeted approach to driving new customer acquisition by providing an exclusive offer or discount to members of a particular group, such as seniors, students, or members of the military, with an. Gated offers require these customers to verify their eligibility for the offer. This step prevents fraud, but can be time-consuming and involve the exchange of personal data that customers want to protect. SheerID’s digital verification solutions make verifying customer eligibility simple, fast, and secure.

Learn more about gated offers by reading these blog entries, or by downloading our Definitive Guide to Gated Offers.

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SheerID Announces Second Consecutive Year of Triple-Digit Revenue Growth and New Executive Hires

SheerID bolsters management team, adds 5 offices to accelerate demand for gated, exclusive offers worldwide.   Portland, OR – February 20, 2019 – SheerID, the market leader in digital verification technology for gated, exclusive offers, today announced that 2018 annual recurring revenue grew by 118%, marking the company’s second consecutive year of triple-digit growth. SheerID ...
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5 Things You Should Know About Marketing to Gen Z

Gen Z Hero Banner Face
Marketing to Gen Z presents brands with a unique challenge. This generation never grew up with the sweet sound of dial-up kicking in. They've never had to suffer through infomercials, or listen to music and send a text message on two separate devices. But they know the internet better than any generation out there. Gen ...
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How American Giant Drove More Military Orders with Less Effort

A man wearing American Giant apparel he purchased through a military exclusive offer. The program is one of the company’s most effective customer acquisition strategies.
American Giant is a fast-growing start-up in the highly competitive apparel market. Their high-quality, American-made clothing was a stark contrast to “fast fashion”—imported clothing that valued brand recognition over quality—but the company's commitment to style and durability found an audience and put them on the map. American Giant had a lean marketing team who knew ...
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UNTUCKit Hits a Holiday Home Run by Following These 5 Simple Tips to Market to the Military

UNTUCKit boosts its marketing to the military by providing a 50% holiday discount for service members, veterans and military families.
When it first launched online in 2011, UNTUCKit blazed onto the retail scene with their unique line of men’s shirts that are designed to be worn untucked. The stylishly comfortable clothing line soon gathered a loyal following, and within four years the company began launching brick-and-mortar stores across the country, offering clothing for women and ...
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YouTube Adds International Exclusive Student Offer to Grow Lifetime Subscribers

YouTube used SheerID's Digital Verification Platform to launch an international exclusive student offer on YouTube Premium and YouTube Music Premium.
Retention is the achilles heel of the subscription economy: 33% of media subscribers have cancelled a subscription. And churn is rampant: consumers have been conditioned to discount hop -- unless brands can lock in their loyalties early. YouTube is the latest streaming media company attempting to meet this challenge by aggressively marketing to college students, ...
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Exclusive Offers Bring High Value Segments Into Sprint’s Brand

Sprint uses exclusive offers to acquire military customers and reward them for their service.
It’s not often that the voices of a Hollywood legend and a famous advertising executive surface in company’s marketing strategy, but then again Sprint isn’t your ordinary brand. Three years ago, the telecom giant launched a gated, exclusive offer for members of the military, and the way the program has grown reflects the spirits of ...
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Gating Exclusive Offers Makes Targeted Promotions Truly Targeted

Students and the military are high value segments. Using gated offers as targeted promotions ensures you're reaching the buyers you want to.
Targeted promotions aimed at specific groups like the military or students have been around for a while. But verifying that the customer is a legitimate member of the targeted group has always hampered their effectiveness because it wasn’t possible to do online. Just ask Lowe’s. Lowe’s has made a strong commitment to recognizing the military ...
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What are Gated Offers?

Gated Offers
Gated offers are targeted, gated promotions designed for members of a particular group based on their occupation, life stage or affiliation, such as “college student” or “member of the military.” Done correctly, the process for redeeming a gated offer is protected by digital verification, a step that checks consumers’ credentials against authoritative data to confirm ...
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Zoosk Fights Online Romance Scams with Military Verification

Zoosk's online dating platform uses military verification to protect clients from romance scams perpetrated by military impersonators. The company also provides a gated offer with a 20% discount to verified service members.
Romance scams are big business. In 2016, the FBI’s Internet Crime Complaint Center received 15,000 complaints, and victims’ financial losses exceeded $230 million -- a fraction of the actual loss because only 15 percent of these types of crime are ever reported. Sadly, 82 percent of romance scam victims are women, and women over 50 ...
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Headspace Uses Gated Offers to Prevent Discount Abuse

Headspace's gated offer gives students a one-year subscription to meditation sessions for just $9.99.
Successfully marketing your subscription business is no small feat. Competition is fierce, and customer acquisition costs (CAC) and churn are high. Companies are fighting back with steep initial discounts, but that strategy fails to engender true loyalty, as other trial offers entice customers to impulsively bounce to the next brand. To address these challenges, subscription ...
Read More · 6 min read
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