Gated Offers

Gated offers are a targeted approach to driving new customer acquisition by providing an exclusive offer or discount to members of a particular group, such as seniors, students, or members of the military, with an. Gated offers require these customers to verify their eligibility for the offer. This step prevents fraud, but can be time-consuming and involve the exchange of personal data that customers want to protect. SheerID’s digital verification solutions make verifying customer eligibility simple, fast, and secure.

Learn more about gated offers by reading these blog entries, or by downloading our Definitive Guide to Gated Offers.

Posts

Answer Forrester’s Call for Authenticity with Personalized Marketing

A person sits on the sofa with a dog looking at a laptop.
Forrester’s 2019 B2C predictions emphasize authentic connections with consumers. These kinds of engagements can be tricky in a saturated market. However, brands can break through the noise using personalized marketing through content, promotions, and experiences designed for a target audience. For example, gated, exclusive offers are designed based on consumers' affiliation or life stage and ...
Read More · 2 min read
Share

How Digital Disruptors like SmileDirectClub Are Boosting Customer Acquisition

A woman smiling and holding a retainer. SmileDirectClub is boosting customer acquisition with gated military offers.
Digital disruptors are shaking up traditional business models by looking at their industry with new eyes. And they’re taking that same approach with marketing, shedding outdated, ineffective tactics like universal discounts in favor of a more personalized and targeted strategy: gated, exclusive offers. SmileDirectClub is the latest startup to disrupt the status quo by using ...
Read More · 7 min read
Share

Retailers Honor Military Members and Their Service During Military Appreciation Month

Companies partner with SheerID to offer exclusive, gated offers to military in support of their service and sacrifice throughout May. Portland, OR — May 20, 2019 — May is a time to honor and express gratitude to current and former members of the U.S. Armed forces with National Military Appreciation Month. Not only do we ...
Read More · 3 min read
Share

Pandora Targets Streaming Media’s Next Hot Segment: The Military

A smiling soldier listens to Pandora. The streaming media company is acquiring loyal subscribers by marketing to the military with exclusive discounts on their premium plan.
Streaming media companies understand the power of marketing to students. Leading brands like Tidal, YouTube, SoundCloud, and now Pandora are using student discounts to attract younger customers and motivate freemium users to convert to paid subscribers. But students aren’t the only coveted demographic in the subscription economy. Marketing to the military also has great potential. ...
Read More · 6 min read
Share

Top Brands Celebrate Teachers During National Teacher Appreciation Month

SheerID partners with companies who are offering a special teacher appreciation discount exclusive to educators for the month of May. Portland, OR — MAY 1, 2019 — As part of Teacher Appreciation Week, SheerID is partnering with companies to recognize the six million teachers and administrators across the United States who are dedicating their time, ...
Read More · 2 min read
Share

How Zappos Is Creating Truly Personalized Marketing

An ad that represents Zappos' personalized marketing campaigns and features a military father, wife, and daughter.
Every brand says they put customers first, but Zappos means it. While many companies force customers through a labyrinth of obstacles to reach a customer service representative, Zappos displays its phone number on every web page, avoids the use of phone trees, and answers calls in less than a minute. And now the brand that ...
Read More · 5 min read
Share

How Purple is Marketing to the Military to Drive Customer Acquisition

A soldier in the field at twilight is part of a customer acquisition ad promoting Purple's 10% discount for the military.
Sleep is the new commodity, and it’s booming. According to Digiday, the online mattress category has swelled to 150 players, and the global mattress market is expected to reach $43 billion by 2024. In a space this saturated, the pressure is on for both incumbent brands and new entrants to rise above the noise. For ...
Read More · 6 min read
Share

Grubhub’s Exclusive Student Offer Fuels Repeat Business

An image of Grubhub's gated student offer giving college students $12 off their first delivery order of $15. Gated offers use initial discounts to drive long-term customer loyalty.
When it comes to food delivery services, students are the ideal segment. They’re up late, they don’t cook a lot, and they’re part of a younger generation accustomed to convenience and instant gratification. Discounts are the right way to capture their attention, but brands that want to keep it need a longer-term customer loyalty strategy. ...
Read More · 5 min read
Share

SoundCloud Launches Student Offer to Drive Conversions

An woman appearing in ad for SoundCloud's gated student offer, a new customer acquisition strategy the company is using to gain loyal subscribers.
Student offers are fast becoming the norm in the subscription economy, and for good reason. College students are a perfect customer group for streaming media companies to target, but their disposable income is usually limited. Price can make or break their decision to sign up. That’s the feedback SoundCloud heard in its community forum: for ...
Read More · 5 min read
Share

How Converse is Acquiring Customers with Identity-Driven Exclusive Offers

Converse's new customer acquisition strategy gives college students and members of the military a gated, exclusive discount of 10% off.
For more than a century, Converse has been dedicated to self-expression and storytelling. The iconic brand, known for footwear that bears its hallmark star insignia, believes that what people wear defines sport, street, and creative culture. One of the brand’s goals is to help customers create an authentic style simply by being themselves. For example, ...
Read More · 6 min read
Share