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Why Marketing to Nurses is a Smart Customer Acquisition Strategy

A photo of a smiling nurse. Marketing to nurses with exclusive offers is a great way to boost customer acquisition and loyalty.
Many marketers use a buyer’s online activity to personalize their marketing, but it’s no longer enough. Responding to clicks and searches shows you understand someone’s interests, but to create true and lasting connections, you need to engage buyers based on something far more personal -- their identity. This next wave of personalization calls for targeting ...
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Retailers Honor Military Members and Their Service During Military Appreciation Month

Companies partner with SheerID to offer exclusive, gated offers to military in support of their service and sacrifice throughout May. Portland, OR — May 20, 2019 — May is a time to honor and express gratitude to current and former members of the U.S. Armed forces with National Military Appreciation Month. Not only do we ...
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Pandora Targets Streaming Media’s Next Hot Segment: The Military

A smiling soldier listens to Pandora. The streaming media company is acquiring loyal subscribers by marketing to the military with exclusive discounts on their premium plan.
Streaming media companies understand the power of marketing to students. Leading brands like Tidal, YouTube, SoundCloud, and now Pandora are using student discounts to attract younger customers and motivate freemium users to convert to paid subscribers. But students aren’t the only coveted demographic in the subscription economy. Marketing to the military also has great potential. ...
Read More · 6 min read
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How Zappos Is Creating Truly Personalized Marketing

An ad that represents Zappos' personalized marketing campaigns and features a military father, wife, and daughter.
Every brand says they put customers first, but Zappos means it. While many companies force customers through a labyrinth of obstacles to reach a customer service representative, Zappos displays its phone number on every web page, avoids the use of phone trees, and answers calls in less than a minute. And now the brand that ...
Read More · 5 min read
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3 Ideas to Consider When Marketing to the Military

7 Ways to Honor the Military and Drive Revenue in 2019
During our webinar “7 Ways to Honor the Military and Drive Revenue in 2019,” we discussed why marketing to military members with gated, exclusive offers is good for the community and good for business. Here are the top three takeaways: 01  Go Beyond Active Duty Include more than active military members in your offer. Of ...
Read More · 3 min read
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How Purple is Marketing to the Military to Drive Customer Acquisition

A soldier in the field at twilight is part of a customer acquisition ad promoting Purple's 10% discount for the military.
Sleep is the new commodity, and it’s booming. According to Digiday, the online mattress category has swelled to 150 players, and the global mattress market is expected to reach $43 billion by 2024. In a space this saturated, the pressure is on for both incumbent brands and new entrants to rise above the noise. For ...
Read More · 6 min read
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3 Reasons Why Marketing to Gen Z Students is Good for OTTs

LinkedIn Hero Pink Girl
Gen Z is a trending topic among digital marketers. People are asking, “Why is marketing to Gen Z students important?” Lionel Bringuier, senior director of channel partnerships at SheerID, discussed this trend with Maria Ingold, CTO of Connected Media | IP.  During the interview, Bringuier shared three reasons why OTTs should focus on marketing to ...
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How Retailers Can Stand Out in a Noisy Marketplace

A shopping mall filled with people. Retailers greatest customer acquisition challenge is standing out from their competitors.
It’s no secret that digital marketers, especially those in retail, are constantly grappling with how to acquire new customers. They know that programs that lead to success one quarter can fail to deliver results in the next one. But what exactly are the challenges? And is there any hope that retail marketers can meet them? ...
Read More · 3 min read
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Grubhub’s Exclusive Student Offer Fuels Repeat Business

An image of Grubhub's gated student offer giving college students $12 off their first delivery order of $15. Gated offers use initial discounts to drive long-term customer loyalty.
When it comes to food delivery services, students are the ideal segment. They’re up late, they don’t cook a lot, and they’re part of a younger generation accustomed to convenience and instant gratification. Discounts are the right way to capture their attention, but brands that want to keep it need a longer-term customer loyalty strategy. ...
Read More · 5 min read
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7 Tips for Effectively Marketing to the Military

Photo of a young man in a soldier uniform, moving into a new apartment with his wife
Members of the armed services make great sacrifices for our country. National Military Appreciation Month is celebrated every May, and it’s an excellent time to recognize service members’ commitment and courage, and show appreciation for the families who support them at home and abroad. So how do you honor members of the military in a ...
Read More · 5 min read
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