Military

Posts

Gated Offers: A Customer Acquisition Strategy That’s Tripling Conversions

A young man redeeming a gated offer on his cell phone. 94% of shoppers would take advantage of a gated offer.
Digital marketers know it from their data: The online buyer-seller relationship is on the rocks. The causes are plain to see. Consumers are barraged with messages. They’re hounded by urgent tones, remarketing ads, notifications and emailers, and their social media icons light up with red alert buttons begging them to click. They can’t keep up ...
Read More · 5 min read
Share

How Gated Offers Help Levi’s Win Customers through Value and Values

A military woman smiling because she feels honored by Levi's new customer acquisition program providing the military community with exclusive discounts.
Levi’s is making a comeback. Since joining as CEO in 2011, Chip Bergh has restored the iconic brand not just to profitability, but to prominence in American culture. And new customer acquisition programs are driving its success. The company has refocused its positioning for women and renewed efforts to reach a younger audience. And now ...
Read More · 5 min read
Share

Retailers Honor Military Members and Their Service During Military Appreciation Month

Companies partner with SheerID to offer exclusive, gated offers to military in support of their service and sacrifice throughout May. Portland, OR — May 20, 2019 — May is a time to honor and express gratitude to current and former members of the U.S. Armed forces with National Military Appreciation Month. Not only do we ...
Read More · 3 min read
Share

Pandora Targets Streaming Media’s Next Hot Segment: The Military

A smiling soldier listens to Pandora. The streaming media company is acquiring loyal subscribers by marketing to the military with exclusive discounts on their premium plan.
Streaming media companies understand the power of marketing to students. Leading brands like Tidal, YouTube, SoundCloud, and now Pandora are using student discounts to attract younger customers and motivate freemium users to convert to paid subscribers. But students aren’t the only coveted demographic in the subscription economy. Marketing to the military also has great potential. ...
Read More · 6 min read
Share

3 Ideas to Consider When Marketing to the Military

7 Ways to Honor the Military and Drive Revenue in 2019
During our webinar “7 Ways to Honor the Military and Drive Revenue in 2019,” we discussed why marketing to military members with gated, exclusive offers is good for the community and good for business. Here are the top three takeaways: 01  Go Beyond Active Duty Include more than active military members in your offer. Of ...
Read More · 3 min read
Share

How Purple is Marketing to the Military to Drive Customer Acquisition

A soldier in the field at twilight is part of a customer acquisition ad promoting Purple's 10% discount for the military.
Sleep is the new commodity, and it’s booming. According to Digiday, the online mattress category has swelled to 150 players, and the global mattress market is expected to reach $43 billion by 2024. In a space this saturated, the pressure is on for both incumbent brands and new entrants to rise above the noise. For ...
Read More · 6 min read
Share

7 Tips for Effectively Marketing to the Military

Photo of a young man in a soldier uniform, moving into a new apartment with his wife
Members of the armed services make great sacrifices for our country. National Military Appreciation Month is celebrated every May, and it’s an excellent time to recognize service members’ commitment and courage, and show appreciation for the families who support them at home and abroad. So how do you honor members of the military in a ...
Read More · 5 min read
Share

How American Giant Drove More Military Orders with Less Effort

A man wearing American Giant apparel he purchased through a military exclusive offer. The program is one of the company’s most effective customer acquisition strategies.
American Giant is a fast-growing start-up in the highly competitive apparel market. Their high-quality, American-made clothing was a stark contrast to “fast fashion”—imported clothing that valued brand recognition over quality—but the company's commitment to style and durability found an audience and put them on the map. American Giant had a lean marketing team who knew ...
Read More · 4 min read
Share

UNTUCKit Hits a Holiday Home Run by Following These 5 Simple Tips to Market to the Military

UNTUCKit boosts its marketing to the military by providing a 50% holiday discount for service members, veterans and military families.
When it first launched online in 2011, UNTUCKit blazed onto the retail scene with their unique line of men’s shirts that are designed to be worn untucked. The stylishly comfortable clothing line soon gathered a loyal following, and within four years the company began launching brick-and-mortar stores across the country, offering clothing for women and ...
Read More · 6 min read
Share

How the Travel Industry Can Up Its Game When Marketing to the Military

A smiling military woman appreciates how hospitality companies are marketing to the military.
Hospitality brands know a good thing when they see it, and military programs are a good thing. The military segment has $1 trillion in spending power and takes three times more vacations. Providing exclusive offers to the military community is a powerful way to attract loyal customers and differentiate a brand – nothing generates goodwill ...
Read More · 8 min read
Share