Identity-based offers see high conversion rates because they create a strong emotional connection with customers. Consumer tribes share the offers at high rates, too, which amplifies your campaign and lowers CAC. Digital verification protects your margins for even greater ROI.
Military Verification Services
Win loyal military customers by using personalized offers to reward their service.
A Better Way To Acquire Customers
The Future of Personalization Is Rooted in Identity
Our identity is a deep expression of who we are. It sets us apart, unites us with others, and gives us a sense of belonging. It's how we want to be acknowledged and addressed.
Identity marketing leverages this deep-seated force by enabling you to create personalized campaigns based on meaningful identity attributes, such as people’s occupation or life stage. It’s a powerful way to engage your audience. When your customers feel seen and appreciated, they reward you with their business, again and again.
Today's Data Is Flawed
People are more than a combination of their demographics, web activity, and what they like on Facebook. They don’t like brands surveilling them, and the data brands gather anonymously is unreliable—and expensive.
The information you collect through an identity marketing campaign is verified and actionable because it comes directly from the customer. You provide an exclusive offer to a consumer community, and members give you their data to redeem it.
This first-party data is like gold because it offers real insight into your customers. In a study by Forrester Consulting, 88% of marketers said if they could align campaigns with more meaningful attributes, it would make their companies more successful.
Why You Need Identity Marketing
Create Deeper Brand Relationships
Eighty-five percent of the military strongly identify with being part of the military community. Personalized offers emotionally engage the military because they recognize this deep aspect of their identity.
Supporting the military also spurs a long-term relationship. Two in three military members said receiving a military offer makes them feel valued, which endears them to your brand.
Create Deeper Brand Relationships
Eighty-five percent of the military strongly identify with being part of the military community. Personalized offers emotionally engage the military because they recognize this deep aspect of their identity.
Supporting the military also spurs a long-term relationship. Two in three military members said receiving a military offer makes them feel valued, which endears them to your brand.
Revenue
Fraud Prevented
Rothys
“We’ve seen a huge boost from our new identity marketing program. Our campaigns drove short-term revenue and expanded our overall customer base. These new groups grew the revenue from our identity marketing program by 60%.”
Lowe's
“Not only has our exclusive offer program increased our brand awareness,
the engagement rate has been 2-3x higher than any other campaign we are running.”
Sprint
“The SheerID team has done a great job of being able to flex to what we needed.
We’ve been very pleased, and we value them as one of our top partners.”
How SheerID Drives Military Customer Acquisition
Create Deeper Brand Relationships
Eighty-five percent of the military strongly identify with being part of the military community. Personalized offers emotionally engage the military because they recognize this deep aspect of their identity.
Supporting the military also spurs a long-term relationship. Two in three military members said receiving a military offer makes them feel valued, which endears them to your brand.
Create Deeper Brand Relationships
Eighty-five percent of the military strongly identify with being part of the military community. Personalized offers emotionally engage the military because they recognize this deep aspect of their identity.
Supporting the military also spurs a long-term relationship. Two in three military members said receiving a military offer makes them feel valued, which endears them to your brand.
Create Deeper Brand Relationships
Eighty-five percent of the military strongly identify with being part of the military community. Personalized offers emotionally engage the military because they recognize this deep aspect of their identity.
Supporting the military also spurs a long-term relationship. Two in three military members said receiving a military offer makes them feel valued, which endears them to your brand.
Four Ways SheerID Drives Marketing Results
"Partnering with SheerID has given us a powerful new way to capture and retain our ideal customer segment"
Cheri Davies
Senior Director of Acquisition Marketing
Genuine Brand Differentiation
Giving a personalized offer to a consumer tribe demonstrates a high regard for its members, making your brand stand out in their eyes. Inviting them to opt-in creates a reciprocal relationship grounded in trust and authenticity, which makes your campaigns more effective and leads to greater customer loyalty.
“Our campaigns to first responders and medical workers drove short-term revenue and expanded our overall customer base.”
Matt Gehring
SVP of Growth
Greater Customer Lifetime Value
Honoring a customers’ identity with a personalized offer launches a deeper brand relationship because it makes them feel special. SheerID gives you first-party data you can use to turn that first purchase into a lifelong engagement, and integrating the platform into your loyalty program makes nurturing those customers even easier.
“Integrating our senior, teacher, and military personalized offers into our rewards program has helped us more deeply engage some of our best customers.”
Steve Carlotti
Executive Vice President of Marketing of Michael's
Security that Delivers Real Value
Discount abuse can be as high as 35%. Digital verification ensures only eligible customers can redeem your offer, which shuts down revenue leakage and increases your margin. And when customers see your offer is truly exclusive, it has greater appeal and underscores your intent to enter into a meaningful relationship with them.
"We had identified a number of pockets of fraud, and when we implemented SheerID, they quickly disappeared."
Randy Gross
Chief Information Officer CompTIA
81%
Trust
of consumers said they need to be able to trust the brand in order to buy from them.
84%
Privacy
of consumers want more control over how their data is being used.
86%
Authenticity
of consumers say authenticity is important when deciding what brands they like and support
Highly Configurable Verification Solutions
We support SheerID-hosted implementations, complete API integrations, and hybrid solutions.
Common Consumer Communities
Groups that share an identity-based attribute are called consumer communities. Examples include:
- Teachers
- Students
- Military
- Nurses
- Seniors
Common Consumer Communities
Groups that share an identity-based attribute are called consumer communities. Examples include:
- Teachers
- Students
- Military
- Nurses
- Seniors
