How Top Brands Use Market Segmentation to Reach Customers

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This article was originally published in 2020, but has been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the need for marketing segmentation has not!  A famous American editor once said, “I cannot give you the formula for success, but I can give you ...
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Defining Customer Loyalty – Plus Tips & Loyalty Marketing Solutions

Learn how to build enduring customer loyalty.
Focus on positive experiences, valuable offers, and building community to drive customer loyalty. Read how SheerID can help you grow customer loyalty. What is Customer Loyalty? Customer loyalty is a measurement of a customer’s likelihood to do repeat business with a company or brand. And it’s a marketer’s dream—because it’s usually much more expensive to ...
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With Three-Year Annual Growth Rate of 256%, SheerID Ranks No. 2,279 on Inc. Magazine’s 5000 list of Fastest-Growing Private Companies  

Portland, OR. August 16, 2022 – Inc. Magazine today revealed that SheerID is No. 2,279 on its Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, […]

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8 Ways to Increase Customer Lifetime Value With Digital Marketing

Identity marketing helps you increase customer lifetime value.
Marketers have no shortage of metrics they can use to gauge their ability to attract, convert, and retain customers. But one of the most meaningful KPIs to measure marketing success is often overlooked: customer lifetime value. Read on to learn what customer lifetime value is, how it can impact your growth, and how you can ...
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7 Loyalty Marketing Strategies to Keep Customers Coming Back

These strategies help you build a loyal, happy customer base.
For most brands, the dream is a consistent, active customer base that makes regular purchases for years or decades. After all, repeat customers convert 9x more than new customers, so keeping this group happy can significantly increase your bottom line. But how can you motivate customers to keep coming back again and again? The key ...
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Zero-Party Data and Customer Retention

Brands can use zero-party data to boost customer retention.
While promotional marketing aimed at attracting new customers tends to draw a lot of marketing’s focus, the issue of data deprecation—largely driven by customer privacy concerns—presents a growing challenge. Building a Zero Party Data Strategy That Improves Customer Retention Customer acquisition will always be important, but the changing nature of data availability underscores the importance ...
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Marketing to the Military Explained

The military is a highly valuable community to target.
This article was originally published in 2020, but has been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of marketing to the military has not! The military market is huge—it’s made up of approximately 37 million service members with $1.2 trillion in ...
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Students and Teachers Can Save Big With Exclusive Back-to-School Deals

Top brands provide personalized offers using the SheerID verification platform. Portland, OR—August 9, 2022— SheerID, the verification platform used by hundreds of leading brands around the world, has partnered with more than 50 brands that have made exclusive discounts available to millions of students and teachers as they prepare for the new school year. SheerID ...
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Back to Basics: Why Offer a Discount?

There are many benefits to offering customer discounts.
Discounts can get a bad rap, conjuring images of undesirable excess inventory or training shoppers to wait for a sale. But when approached with thoughtful strategy and intention, offering a discount can drive customer acquisition, foster long-term customer loyalty, and improve customer lifetime value. In this article, we’ll apply a strategic lens to some back-to-basic ...
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Building a Zero-Party Data Strategy That Improves Customer Retention

Brands can use zero-party data to boost customer retention.
While promotional marketing aimed at attracting new customers tends to draw a lot of marketing’s focus, the issue of data deprecation—largely driven by customer privacy concerns—presents a growing challenge.  Customer acquisition will always be important, but the changing nature of data availability underscores the importance of customer retention strategies that help marketers engage better with ...
Read More · 9 min read
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