Customer Loyalty

Customer loyalty programs have evolved far beyond the archetypal punch-card. Today’s consumers value personalized engagement and rewards. Offering exclusive discounts to seniors, teachers, students, and military service members demonstrates that your brand knows and values them as customers and as people. A customer loyalty program that includes gated offers drives acquisition rates, increases customer loyalty, and fosters positive word-of-mouth, leading to gains in overall customer lifetime value. SheerID helps you protect the value of your customer loyalty program with digital verification that ensures your offers remain exclusive, and that your customers feel rewarded for their loyalty.

To learn more about customer loyalty programs, read our related blog posts or download our 2018 Shoppers Study.

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How SheerID and Salesforce Commerce Cloud Makes B2C Customer Acquisition Easy

Two colleagues at a work station happy about using SheerID and Salesforce Commerce Cloud to boost B2C customer acquisition.
Retailers looking to increase B2C customer acquisition have something new to cheer about: SheerID is now member of the Salesforce Commerce Cloud Partner Marketplace.   This means retailers who use Salesforce Commerce Cloud can now more easily use SheerID’s Digital Verification Platform to incorporate gated, exclusive offers into their marketing and sales efforts. SheerID’s integration ...
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Spotify’s New Project with the Obamas Creates Product Differentiation

Young woman with pink hair streams her music with Spotify's gated, exclusive offer for students.
Spotify is the trendsetter of personalized, exclusive content, and its user-first approach creates successful product differentiation. As a result, Spotify reported 100M Premium subscribers and more than 217M monthly active users this year. What's more, the company’s new deal with the Obamas demonstrates a continued commitment to subscribers. Cornering Exclusive Content The recent exclusive contract ...
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5 Customer Acquisition Strategies for Box Subscription Companies

Let’s get the hard truth out of the way: current customer acquisition strategies for subscription companies are struggling to establish loyalty. That spells bad news for your bottom line. Case in point: HubSpot found that acquisition costs have jumped over 50% for paid channels. However, the overall subscription economy continues to grow at a quick ...
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Hook New Subscribers With 3 Exclusive Promotions

A person looking excitedly into a box.
The subscription box industry is no stranger to using discounts for customer acquisition strategy. Ideally, a new subscriber is incentivized to try a new subscription box by a discount. They fall in love with the product and become a loyal customer. It doesn’t always work out that way. The truth is, the market is chock ...
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How Zappos Is Creating Truly Personalized Marketing

An ad that represents Zappos' personalized marketing campaigns and features a military father, wife, and daughter.
Every brand says they put customers first, but Zappos means it. While many companies force customers through a labyrinth of obstacles to reach a customer service representative, Zappos displays its phone number on every web page, avoids the use of phone trees, and answers calls in less than a minute. And now the brand that ...
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How Purple is Marketing to the Military to Drive Customer Acquisition

A soldier in the field at twilight is part of a customer acquisition ad promoting Purple's 10% discount for the military.
Sleep is the new commodity, and it’s booming. According to Digiday, the online mattress category has swelled to 150 players, and the global mattress market is expected to reach $43 billion by 2024. In a space this saturated, the pressure is on for both incumbent brands and new entrants to rise above the noise. For ...
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How to End Employee Discount Abuse

A woman makes an online purchase using digital verification to confirm she's not committing employee discount abuse.
Employee perks are the bomb. Who doesn’t love getting an exclusive discount on a wireless plan or at a favorite retailer, just for showing up to work? Employee perks improve people’s quality of life and engender company loyalty. Likewise, employee discounts are the kind of “cherry-on-top” benefit that helps employers recruit rockstar talent. In fact, ...
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The Customer Acquisition Strategy That Appeals to Every Generation—Infographic

Generations Image
Introduction Recently, generational marketing has become the norm in customer acquisition. But it can be tricky. For example, how do you market a product to digital natives like Gen Z alongside digital immigrants like Baby Boomers? In this infographic, we: Provide insight into the four largest generations of our time. Illustrate how these generations respond ...
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Who’s in the Box? Engaging Your Subscribers Through Personalization

A French Bulldog coming out of a box.
The State of Affairs in the Subscription Box Industry Unless you’ve been living under a rock since 2010, you know that churn is a problem for the subscription box industry. On one hand, box subscription services grew 40% in the spring of 2018. On the other hand, 40% of e-commerce subscribers and 60% of meal ...
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How Converse is Acquiring Customers with Identity-Driven Exclusive Offers

Converse's new customer acquisition strategy gives college students and members of the military a gated, exclusive discount of 10% off.
For more than a century, Converse has been dedicated to self-expression and storytelling. The iconic brand, known for footwear that bears its hallmark star insignia, believes that what people wear defines sport, street, and creative culture. One of the brand’s goals is to help customers create an authentic style simply by being themselves. For example, ...
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