Identity Marketing

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SheerID Launches “SheerID InStore” Providing Retailers First Digital Solution for Gated Offers and Promotions in Physical Stores

The new offering expands SheerID solutions for Omnichannel retail to high-value communities like students, teachers, the military, and more. Portland, OR – March 14, 2024 – SheerID, the global leader in identity verification for commerce, today announced the launch of SheerID InStore. SheerID InStore makes it easy for retailers to verify the eligibility of in-store ...
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SheerID and Payment Plugins Partner to Provide Groundbreaking Gated Offer Solution for WooCommerce Merchants Globally

SheerID for WooCommerce helps online merchants acquire and verify consumers in high-value communities like students, teachers, and the military for special offers and discounts. Portland, OR – March 11, 2024 – SheerID, the global leader in identity verification for commerce, has partnered with Payment Plugins, one of the leading plugin developers for WooCommerce. WooCommerce is ...
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How to Pick the Right Partner to Promote Your Gated Offer

Creating marketing miracles requires more than just wishful thinking. You've carefully chosen your strategic plan, but now comes the pivotal moment: bringing that plan to life. For example, the brands we work with at SheerID know they want to acquire students, teachers, military members, or another consumer community with a gated offer, but they often ...
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SheerID Expands Identity Verification Platform with Marketing Hub and DataConnectors to 400+ Martech Solutions

For the first time, marketers have a single solution to acquire identity-based audiences, verify eligibility to gated offers, and stream data throughout their martech stack for deeper personalized marketing. Portland, OR – February 22, 2024 – SheerID, the global leader in identity verification for commerce, today announced the launch of two significant platform capabilities that ...
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Marketing to Generation Z

Learn how to effectively market to Gen Z.
Generation Z is the segment of people born in 1995 or later. This subgroup accounts for around 27% of the total population in the United States, with about 2 billion Gen Z members in the world as of 2023. On top of that, Gen Z has tremendous spending power—over $140 billion, to be exact. Seventy-five ...
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Defining Customer Loyalty – Plus Tips & Loyalty Marketing Solutions

Learn how to build enduring customer loyalty.
Focus on positive experiences, valuable offers, and building community to drive customer loyalty. Read how SheerID can help you grow customer loyalty. What is Customer Loyalty? Customer loyalty is a measurement of a customer’s likelihood to do repeat business with a company or brand. And it’s a marketer’s dream—because it’s usually much more expensive to ...
Read More · 14 min read
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Think Outside the Mailbox: How to Digitize a New Movers Campaign

As a frequent mover, I’ve changed my address with USPS many times. I always sign up to receive the new-mover offers, and I’m always disappointed when the packet arrives. The discounts are often too small to make much of a difference, and keeping track of paper coupons in the chaos of my move is nearly ...
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Marketing to Teachers

Marketing to Teachers
Why Market to Teachers? Educators make up a large consumer group. There are about 7 million teachers, college professors, and administrators in the US, and they have $329 billion in spending power.  And teachers aren't just spending that on personal items. According to our annual teacher survey, 94% of teachers used their own money to ...
Read More · 6 min read
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Why Brands Should Consider The Role Of Identity When It Comes To Customer Loyalty

Tuft & Needle Feature
The pandemic has marketers witnessing consumers adopting new digital behaviors and brands embracing e-commerce on a new level, forcing them to rethink how to earn consumer loyalty. Many brands have struggled with being present during this crisis, but those who continued to lean in and look for new strategies, have not only found success but ...
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What Financial Marketers Can Learn From Retail

The case studies of the future will look back at the pandemic as a time when businesses were forced to adapt to customer needs more swiftly than ever before, and no industry has demonstrated this more nimbly than retail. As shoppers moved online, retailers quickly found ways to give customers a more personalized experience that ...
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