Small Business Lessons From Tumblr

Today’s guest post was written by Chelsea Rodriguez, a business consultant who specializes in marketing strategies for small business. Thanks for your insights into Tumblr, Chelsea! The most recent tech acquisition that has everyone talking is Yahoo’s $1.1 billion dollar deal to purchase Tumblr, according to CNN Money. Tumblr is a microblog that has a […]

Read More · 2 min read
Share

The Best Online Military Communities

When we talk to our customers about marketing to military personnel, one of the things that we point out to them is how effectively the military community uses, well, communities. There are online communities for every topic out there, but I’ve yet to come across any that are as active, as helpful, as supportive, or […]

Read More · 2 min read
Share

Exploring Twitter Keyword Targeting to Advertise Student Discounts

Last week Twitter announced the launch of Keyword Targeting for Promoted Tweets. If you currently advertise on Twitter using Promoted Tweets or Promoted Accounts, you already know that you can target your paid content by targeting by interest categories like stage of life, education, etc. or by targeting specific users’ followers. So to create a […]

Read More · 1 min read
Share

Using Facebook Partner Categories to Create Targeted Ad Campaigns

If there’s one thing you can count on in the magical world of social media advertising, it’s change. As soon as you’ve zeroed in on a platform, type of ad, and budget that’s working for you, you can bet that an algorithm is going to change, a platform will push updates, or the social media […]

Read More · 2 min read
Share

National Teacher Appreciation Month

If you are looking for teacher discounts, click HERE If you are interested in fascinating stats on teachers, read on… In the United States, National Teacher Appreciation Month takes place for the entire month of May each year, but the majority of the festivities center around the first week of May, which has officially been […]

Read More · 2 min read
Share

Surprising stats on teachers

I heart stats. I think I got that from my dad. He’s a banker and was a business major in college. He loves to share that in his entire college career he only got one “A” and that was in his Statistics class. I came across some interesting and bittersweet statistics recently about teachers and […]

Read More · 2 min read
Share

Want a Student Discount? Ask for one.

As the third in our series of guest blog posts by college students, Danielle Schmitt, a student at Lane Community College, talks about why students should unapologetically ask for a student discount.      Broke As a Joke “I’m a broke college student” is a common phrase you hear from a young scholar. We spend loads […]

Read More · 2 min read
Share

Why Offer a Student Discount?

We’re glad you asked. 21 million currently enrolled college students have a spending power of $417 billion, that’s billion with a “B.” And they're all looking student discounts. If you offer a student discount, it's easy to reach the college student market. Here are 5 reasons why: 1. Students buy online Remember that $417 Billion spending ...
Read More · 3 min read
Share

Why Should I Offer a Military Discount?

The military community is very open to an exclusive discount message. When you offer a military discount, the impression of your brand even improves with customers who AREN’T in the military. Offering a military discount gives everyone the warm fuzzies and creates a a positive impression of your company among people in and outside of ...
Read More · 2 min read
Share

How To Really Reach College Students

  Marketing to college students should be simple. Every year, over 20 million people attend a university or junior college – many for the first time. That’s millions of prime consumers in the market for everything from new furniture and textbooks to the latest in fashion, tech, media and more. They’re plugged into multiple advertising […]

Read More · 4 min read
Share