Entries by Angela Modzelewski

2014 Teacher Appreciation Week Discounts and Freebies

To celebrate Teacher Appreciation Week (which is May 6-10), we thought we’d take a look at what businesses are doing to show teachers a little love. Most of the Teacher Appreciation campaigns we’ve seen this year, fall into one of three categories- discounts, freebies, and cause marketing partnerships. Discounts Some stores and restaurants only offer […]

Five Benefits of Exclusivity

There are five basic reasons that companies like Costco, Spotify, The Wall Street Journal, and the PGA TOUR create exclusive special offers like discounts and free admission for targeted groups of consumers such as military, students, and teachers. Protect  Preserve Attract Empower Earn Let’s look at each one in greater depth. 1. PROTECT Fraud is […]

Tips for Sales Reps Attending Events

You’re a sales guy (or gal). I get it. When you go to trade shows and conferences, you’re working the floor, networking, and meeting with prospective clients in person. That’s your job. Here’s the thing. I’m the marketer. That means that my job is to squeeze every bit of value possible out of our marketing […]

Use single time use coupon codes to prevent coupon code fraud

Companies in the United States lose hundreds of millions of dollars because of coupon code fraud every year. There are fraudsters out there who make big bucks by creating fraudulent coupons to use or sell, but coupon code fraud happens more often on a much smaller scale. Coupon codes intended for targeted audiences have a […]

Small Business Lessons From Tumblr

Today’s guest post was written by Chelsea Rodriguez, a business consultant who specializes in marketing strategies for small business. Thanks for your insights into Tumblr, Chelsea! The most recent tech acquisition that has everyone talking is Yahoo’s $1.1 billion dollar deal to purchase Tumblr, according to CNN Money. Tumblr is a microblog that has a […]