Why Market to Teachers? Educators make up a large consumer group. There are about 7 million teachers, college professors, and administrators in the US, and they have $329 billion in spending power.  And teachers aren't just spending that on personal items. According to our annual teacher survey, 94% of teachers used their own money to ...

The case studies of the future will look back at the pandemic as a time when businesses were forced to adapt to customer needs more swiftly than ever before, and no industry has demonstrated this more nimbly than retail. As shoppers moved online, retailers quickly found ways to give customers a more personalized experience that ...

By Jeff Miller, Head of Teen & College Markets, Refuel Agency 2020 was a year that put brands of all sizes to the test. The world has shifted drastically, creating an entirely new marketplace full of Gen Z consumers with different lifestyles, preferences, and shopping habits than when the year began. As we begin 2021, ...

The pandemic has moved all things digital to center court and changed the rules of the game. Financial marketers responded by pivoting their  acquisition strategies, and 2021 promises to move digital transformation into a whole new league. The call is for financial marketers to think outside the box and start speaking to consumers in a ...

The guns fell silent at 11am on November 11, 1918. After four long years, the Great War was over. Veterans Day celebrates the end of this conflict and is also a time to honor those who served—and still serve—in the US Armed Forces. Recognizing the military on this special day with an offer just for ...

On June 9, 1944, Private Joe Gandara’s detachment came under heavy enemy fire from a German force in Amfreville, France. After the gunfire had pinned him and his fellow soldiers to the ground for several hours, Gandara advanced voluntarily and alone toward the enemy, destroying three machine guns before he was fatally wounded. He posthumously ...

The pandemic has upended education. And while teachers’ commitment to their students has never wavered, the form it takes has.  According to our seventh annual marketing to teachers survey, conducted in partnership with Agile Education Marketing, 9 in 10 teachers said they used their own money to fill the gap in their school budgets. Before ...

There’s a simple rule in business: Give consumers who share common characteristics what they need, and you will build a repeatable revenue model. This concept is at the heart of personalized marketing and gives brands a powerful way to both understand and deliver what consumers want, at scale.  The promise is great. I learn the ...

Adweek recently wrapped Elevate: Commerce. The virtual event offers six sessions focused on how marketers can effectively respond to the most pressing issues they face in today’s rapidly evolving economy, particularly in the wake of the coronavirus health crisis. Here are four great pieces of advice we took away: 01 Prioritize the Health of Customer ...

“The thrill of victory, and the agony of defeat.” This classic line in ABC’s Wide World of Sports opener promised viewers an emotional roller coaster as they watched the “human drama of athletic competition” unfold.  These kinds of visceral experiences are at the heart of emotional marketing, a strategy brands use to connect with their ...