Identity Marketing for Software

Acquire student customers with gated, personalized offers

Mobile Logos Software

Rethink Personalization to Seed the Next Generation of Users

A student program is a smart investment that can yield higher returns than other marketing programs. When you make your software available to college students for free or at a discount, you not only gain new customers today, you plant seeds that will grow and let you reap tremendous benefits once they graduate and enter the workforce.

Identity marketing is a new form of personalization that enables you to deliver gated, personalized offers to students and then confirm their eligibility. Your bottom line is protected, and you’re introducing your target audience to your product so you can create a long-term, and profitable, relationship.

SheerID’s Identity Marketing Platform Enables Software Companies to:

Convert Students to Full-Price
Subscribers by


See Return on Advertising
Spend of


Reduce Discount Abuse


You’re in Good Company

Leading software companies are using SheerID to win loyal customers.

CompTIA Logo

Learn how CompTIA crushed student discount

Tableau Logo

See how Tableau uses student offers to seed
long-term customers.

Alteryx Logo

Learn how Alteryx promotes customer

Top Consumer Tribes for Software

Get Started Today

Take the Product Tour and see how easy it is
to build your first student, teacher, or military program with SheerID.