We sat down with a group of outdoor enthusiasts – the super users, the gear collectors, the weekend warriors with credit cards who companies are competing for. We learned how they shop, what makes them decide on one product over another, and one brand vs another. Here is what they had to say.
Learn more by downloading the guide below.Get the Guide
See how outdoor enthusiasts define a “want” vs. a “need” and how their purchasing habits vary based on that definition.
Gain insight into whether or not word-of-mouth marketing, influencer marketing programs, and prodeals channels drive sales.
Find out how the recommendations made by pros have a ripple effect as weekend warriors take their gear into the field.
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