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What Influences Purchases of Outdoor Products?
A Focus Group


We sat down with a group of outdoor enthusiasts – the super users, the gear collectors, the weekend warriors with credit cards who companies are competing for. We learned how they shop, what makes them decide on one product over another, and one brand vs another. Here is what they had to say.

Learn more by downloading the guide below.

Get the Guide

What’s Inside


See how outdoor enthusiasts define a “want” vs. a “need” and how their purchasing habits vary based on that definition.


Gain insight into whether or not word-of-mouth marketing, influencer marketing programs, and prodeals channels drive sales.


Find out how the recommendations made by pros have a ripple effect as weekend warriors take their gear into the field.

About SheerID

SheerID’s instant eligibility verification solutions ensure margin and profit protection for enterprise and SMB clients while also making personalized marketing programs scaleable. By instantly verifying consumers’ eligibility against authoritative data, SheerID delivers a seamless customer experience without interrupting the shopping process. Verification is available across multiple channels, including online, in-store, via mobile device, or over the phone, all while still keeping customer information safe and secure.