Marketing to Teachers with Personalized Offers Can Make a Difference—Infographic
According to our sixth annual marketing to teachers survey, conducted in partnership with Agile Education Marketing, school funding for classroom expenses remains insufficient for most teachers. Even though more than half of teachers are given a budget by their school, 99% of teachers continue to reach into their own pockets to get necessary supplies for their students.
Now more than ever, brands have an opportunity to market to teachers by offering personalized offers just for them—and not just on classroom supplies. Survey results show that teachers are looking for special offers for their personal spending, from travel (57%) to insurance (38%).