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Marketing to Teachers with Personalized Offers Can Make a Difference—Infographic

Marketing to teachers with personalized offers can help teachers a great deal.

Marketing to Teachers with Personalized Offers Can Make a Difference—Infographic

by Hannah Tyler
Marketing Content Writer
Posted on Aug 23, 2019 1 min read

According to our sixth annual marketing to teachers survey, conducted in partnership with Agile Education Marketing, school funding for classroom expenses remains insufficient for most teachers. Even though more than half of teachers are given a budget by their school, 99% of teachers continue to reach into their own pockets to get necessary supplies for their students. 

Now more than ever, brands have an opportunity to market to teachers by offering personalized offers just for them—and not just on classroom supplies. Survey results show that teachers are looking for special offers for their personal spending, from travel (57%) to insurance (38%). 

Read on to learn more about our takeaways from this year’s survey. Ready to dive deeper? Check out our press release for highlights from the research.

READ PRESS RELEASE
Title page of the marketing to teachers shopping preferences and statistics.
99% of teachers are spending their own money on school supplies. Personalized offers can help them save money.
A graph showing what teachers spend their money on.
Two graphs showing how teachers would spend a personalized teacher discount.
Michaels case study about marketing to teachers.
A graph showing how marketing to teachers with personalized offers make teachers feel.
A graph showing how marketing to teachers often happens by word of mouth.