Experienced HR Leader to Shape People Strategy and Organizational Development to Fuel Tech Company’s Next Phase of Growth
Portland, OR – April 17, 2025 – SheerID, the leading provider for engaging and verifying high-value audiences, today announced the appointment of Laura Stepp as its new Chief Human Resources Officer (CHRO). Stepp will bring her extensive expertise in people strategy, organizational effectiveness, and culture-driven growth to SheerID as the company continues expanding and innovating in the customer engagement and audience verification space.
Stepp joins SheerID with over 25 years of experience leading human resources and administrative functions in high-growth, transformational, privately-held software companies. She has helped scale organizations, driven workforce initiatives, and fostered high-performing teams.
“SheerID is at an inflection point of global growth, and Laura’s deep experience in scaling organizations and championing workplace culture makes her the perfect fit to lead our people function,” said Stephanie Copeland Weber, CEO of SheerID. “Her proven track record as a skilled global operator, and deep commitment to building a strong culture where growth and development is prioritized, will be invaluable as we continue to grow and innovate. Adding to her fit, Laura is also local to Portland, like myself and a large portion of our employees, which will aid in her ability to create a strong, connected culture for both our local team and those visiting our HQ.”
Stepp’s career spans senior human resources roles, including Chief Human Resource Officer and Chief People and Workplace Officer, at various privately-funded software and technology companies such as QAD, which provides ERP and supply chain solutions; Vesta, a fintech company; Jama Software; and Puppet, a devops software start-up. Stepp also spent 12 years at Intel in a wide variety of organization consulting and HR leadership roles. She holds a Bachelor of Arts from Stanford University and an MBA and Master of Public Policy from the University of Michigan.
“SheerID’s reputation as an innovative powerhouse, driven by strong leadership, made it an irresistible opportunity to create a workplace where each employee can drive meaningful outcomes,” said Stepp. “This chance to build on SheerID’s existing momentum by developing talent strategies that drive growth and hone our competitive edge is exciting and I can’t wait to dive in.”
About SheerID
SheerID is the leading provider for engaging and verifying high-value audiences and is trusted by hundreds of the world’s most admired brands, including Amazon, Spotify, T-Mobile, and The Home Depot. SheerID enables exceptional experiences by engaging the right customers, limiting offer abuse, and fueling precision-driven outreach that propels revenue and loyalty. SheerID’s industry-first Audience Data Platform instantly verifies high-value audiences and appends the permissioned data to 400+ martech and ad tech platforms. The Audience, Alliance, and Affinity Networks allow brands to engage verified audiences using 200k+ authoritative data sources, their own data sources, and cross-promotion via aligned companies, respectively.
Founded in 2011, SheerID is ISO and SOC 2 Type 2 Certified and does not sell or rent verified customer data. SheerID is backed by Fortson VC, Brighton Park Capital, Centana Growth Partners, Voyager Capital, and CVC Growth Partners. For more information, please visit SheerID.com or follow us on LinkedIn.
Media Contact:
Lara Compton
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