How to Reach Military

So you want to offer a military discount? Good for you! A military discount is not only a great way to show your support for our troops, it’s also a smart way to grow your business and reach new customers. The military market is huge. Of course you probably already realize you can’t just decide […]

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Three loyalty programs so good, they don’t look like loyalty programs

Picture if you will, a circle… If you do it right: A Pay-Per-Click lead, or a click-through an ad, or a search after a mention in a press release becomes a new customer. If you do it right: A new customer becomes a loyal customer. If you do it right: A loyal customer tells a […]

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5 Tips for Modern Fundraising

Like many adults my age, my earliest experiences of fundraising involved going door-to-door and half-heartedly hawking cheesecakes to support my swim team and magazine subscriptions to raise money for new softball uniforms. To the delight of middle school students, their neighbors, and nonprofit organizations across the U.S, the rise of the internet has transformed the […]

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.edu Fraud Alert

We hate to be the bearer of bad news, but we feel like it’s our duty as self-appointed Discount Experts to warn all of you who are using .edu loops for verification purposes that there’s a new con out there. Turns out absolutely anyone can get their very own .edu address online, whether they’re a ...
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What are your goals on Pinterest?

There are many different ways to use Pinterest as an effective marketing tool. It is also incredibly easy to get distracted once you log on; trust me, I speak from personal experience here.Thinking through your goals on Pinterest before you start creating boards and pins will help you keep your eye on the prize and […]

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Six ways to NOT reach college students

Are you trying to reach college students as a target market? It certainly makes sense. College students spent $70 billion online last year, that’s billion with a “B.” College students are everything a business is looking for in a new customer: the whole world in front of them, great potential, cinder-block and milk-carton furniture…picture of ...
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