Personalized Marketing

Compared with other types of marketing, the goal of personalized marketing is to more effectively engage with potential customers by offering them targeted, individualized content, promotions, and experiences. Personalized marketing includes everything from personalized emails to VIP events to personalized gated offers.

To do this, marketers can take advantage of collected data or tools that enable personalized marketing. SheerID’s Digital Verification Platform helps marketers create gated, exclusive offers targeting groups of consumers based on their social identity. This includes life stages (like students and seniors) or affiliations (like military members or teachers).

Posts

Answer Forrester’s Call for Authenticity with Personalized Marketing

A person sits on the sofa with a dog looking at a laptop.
Forrester’s 2019 B2C predictions emphasize authentic connections with consumers. These kinds of engagements can be tricky in a saturated market. However, brands can break through the noise using personalized marketing through content, promotions, and experiences designed for a target audience. For example, gated, exclusive offers are designed based on consumers' affiliation or life stage and ...
Read More · 2 min read
Share

10 Reasons Target’s Teacher Promotion Works

A teacher's backpack filled with classroom supplies purchased in response to Target's personalized marketing campaign.
When a brand promotion is so popular it creates its own news cycle, you know you’re onto something big.  That’s how Target felt last summer when it launched a personalized marketing campaign giving teachers a 15% discount on classroom supplies. The exclusive offer made headlines in major publications like USA Today, as well as local ...
Read More · 6 min read
Share

Why SheerID Launched the First Worldwide Student Verification Platform

A smiling female student, happy to have her eligibility for a student offer confirmed through SheerID's student verification platform.
Today we hit a major milestone at SheerID, one that I’ve envisioned since we first started the company—giving all college students, everywhere in the world, access to exclusive experiences designed for them by the brands they love. The process is simple yet powerful. The brand creates a gated student offer, our digital student verification platform ...
Read More · 5 min read
Share

SheerID Gives Brands Worldwide Reach to Gen Z Audience with Industry’s First Student Verification Solution Available in 191 Countries

New enhanced fraud protection minimizes discount abuse for brands marketing to students with gated, exclusive offers globally PORTLAND, OR – June 19, 2019 – SheerID, the market leader in digital verification technology for gated, exclusive offers, today launched instant student verification in 191 countries recognized by the United Nations. The industry’s first worldwide student verification ...
Read More · 5 min read
Share

How SheerID and Salesforce Commerce Cloud Makes B2C Customer Acquisition Easy

Two colleagues at a work station happy about using SheerID and Salesforce Commerce Cloud to boost B2C customer acquisition.
Retailers looking to increase B2C customer acquisition have something new to cheer about: SheerID is now member of the Salesforce Commerce Cloud Partner Marketplace.   This means retailers who use Salesforce Commerce Cloud can now more easily use SheerID’s Digital Verification Platform to incorporate gated, exclusive offers into their marketing and sales efforts. SheerID’s integration ...
Read More · 3 min read
Share

Spotify’s New Project with the Obamas Creates Product Differentiation

Young woman with pink hair streams her music with Spotify's gated, exclusive offer for students.
Spotify is the trendsetter of personalized, exclusive content, and its user-first approach creates successful product differentiation. As a result, Spotify reported 100M Premium subscribers and more than 217M monthly active users this year. What's more, the company’s new deal with the Obamas demonstrates a continued commitment to subscribers. Cornering Exclusive Content The recent exclusive contract ...
Read More · 2 min read
Share

5 Customer Acquisition Strategies for Box Subscription Companies

Let’s get the hard truth out of the way: current customer acquisition strategies for subscription companies are struggling to establish loyalty. That spells bad news for your bottom line. Case in point: HubSpot found that acquisition costs have jumped over 50% for paid channels. However, the overall subscription economy continues to grow at a quick ...
Read More · 4 min read
Share

How Digital Disruptors like SmileDirectClub Are Boosting Customer Acquisition

A woman smiling and holding a retainer. SmileDirectClub is boosting customer acquisition with gated military offers.
Digital disruptors are shaking up traditional business models by looking at their industry with new eyes. And they’re taking that same approach with marketing, shedding outdated, ineffective tactics like universal discounts in favor of a more personalized and targeted strategy: gated, exclusive offers. SmileDirectClub is the latest startup to disrupt the status quo by using ...
Read More · 7 min read
Share

Hook New Subscribers With 3 Exclusive Promotions

A person looking excitedly into a box.
The subscription box industry is no stranger to using discounts for customer acquisition strategy. Ideally, a new subscriber is incentivized to try a new subscription box by a discount. They fall in love with the product and become a loyal customer. It doesn’t always work out that way. The truth is, the market is chock ...
Read More · 2 min read
Share

Why Marketing to Nurses is a Smart Customer Acquisition Strategy

A photo of a smiling nurse. Marketing to nurses with exclusive offers is a great way to boost customer acquisition and loyalty.
Many marketers use a buyer’s online activity to personalize their marketing, but it’s no longer enough. Responding to clicks and searches shows you understand someone’s interests, but to create true and lasting connections, you need to engage buyers based on something far more personal -- their identity. This next wave of personalization calls for targeting ...
Read More · 7 min read
Share