Affiliate-based marketing is popular, and it’s easy to see why. In exchange for a commission, affiliates promote brand offers. It’s a win-win, right? The answer is “It depends.”  When it comes to delivering personalized offers to consumer communities such as students, teachers, healthcare workers, or the military, the affiliate-centric marketplace verification model can be a ...

Identity marketing is a rapidly emerging form of personalized marketing that many brands are beginning to use. It involves using personalized offers to engage consumer communities like students or teachers, based on their deep-seated identity attributes; however, most marketers don’t understand the importance of customer verification to make this form of personalization succeed. How Identity ...

Purple needed a customer acquisition strategy that would help it stand out from the crowd. The company had a revolutionary product—a mattress developed by world-class innovators of comfort technology. But it was also competing with 200 other mattress brands for the attention of consumers.  The solution? Marketing to the military with a gated, personalized offer. ...

Barnes & Noble knows that teachers love to read and are committed to sharing that love with their students. That’s why it created the Barnes & Noble Educators program giving teachers special offers and discounts. But when the company first launched the program, it used a manual process for teacher verification. This was time-consuming and left ...

Madewell, the J. Crew subsidiary known for everything denim, has always implemented good customer loyalty marketing. When shoppers join Madewell Insider, they receive a treasure trove of benefits. These include a birthday gift, free shipping and handling, free returns, free leather and denim personalization, and more. Madewell also treats its key customer groups well. The ...

Smart marketers have their eyes on college students. And who wouldn’t? Gen Z is the largest generation to date and will account for 40% of all US consumers by 2020. They’re forming their brand preferences and know exactly what they want: data privacy, personalized experiences, and social responsibility. UK-based Huel, maker of the meal replacement ...

Levi’s is making a comeback. Since joining as CEO in 2011, Chip Bergh has restored the iconic brand not just to profitability, but to prominence in American culture. And new customer acquisition programs are driving its success. The company has refocused its positioning for women and renewed efforts to reach a younger audience. And now ...

When a brand promotion is so popular it creates its own news cycle, you know you’re onto something big.  That’s how Target felt last summer when it launched a personalized marketing campaign giving teachers a 15% discount on classroom supplies. The exclusive offer made headlines in major publications like USA Today, as well as local ...

Retailers looking to increase B2C customer acquisition have something new to cheer about: SheerID is now member of the Salesforce Commerce Cloud Partner Marketplace.   This means retailers who use Salesforce Commerce Cloud can now more easily use SheerID’s Digital Verification Platform to incorporate gated, exclusive offers into their marketing and sales efforts. SheerID’s integration ...

Digital disruptors are shaking up traditional business models by looking at their industry with new eyes. And they’re taking that same approach with marketing, shedding outdated, ineffective tactics like universal discounts in favor of a more personalized and targeted strategy: gated, exclusive offers. SmileDirectClub is the latest startup to disrupt the status quo by using ...