Marketing in a Recession: What It’s All About

marketing in a recession
We’ve all seen the concerning headlines: a recession is coming or, according to some sources, is already here. Inflation is soaring and interest rates are rising to pump the brakes on consumer demand to quell rising prices. Resources are strapped, and both consumers and businesses are cutting back on spending. Most experts attribute these economic ...
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Using Different Types of Discounts

types of discounts
Everyone loves saving money, so discounts make sense as a way to attract customers. But many companies worry that discounting will negatively affect their bottom line or reduce the perceived value of their products. These are valid concerns but ones that can easily be remedied with the right pricing strategy for discounts. There are also ...
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Marketing to the Military Explained

The military is a highly valuable community to target.
This article was originally published in 2020, but has been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of marketing to the military has not! The military market is huge—it’s made up of approximately 37 million service members with $1.2 trillion in ...
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Back to Basics: Why Offer a Discount?

There are many benefits to offering customer discounts.
Discounts can get a bad rap, conjuring images of undesirable excess inventory or training shoppers to wait for a sale. But when approached with thoughtful strategy and intention, offering a discount can drive customer acquisition, foster long-term customer loyalty, and improve customer lifetime value. In this article, we’ll apply a strategic lens to some back-to-basic ...
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New Harris Survey: Teachers’ Plight and How Brands Can Help

When Covid-19  hit, it disrupted families and schools across the United States. Parents were overwhelmed, teachers were displaced, and children had to start learning from home. A year and a half later the pandemic continues to take an unthinkable toll on our communities, creating social, emotional, and academic burdens - especially for students and teachers. ...
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Five Tips From 44 CMOs On Building Trust With Zero-Party Data

Marketers have long relied on third-party data to target and acquire customers, personalize messages, and drive growth. However, those days are numbered. Increased digital privacy concerns are driving investments in new data sources, customer content, and community-building programs.  Data collection and the understanding of customer identity is changing. Marketers are discovering that first-party and zero-party ...
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How to Win Brand Influencers with Professions Verification

When you’re meeting someone for the first time, how often do you ask, “What do you do?”  It’s a popular first question because someone’s profession isn’t just a title, it’s a part of their identity and reveals a great deal about them. Finding out what someone does for a living can jumpstart a conversation and ...
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Is It Back to Normal for Students When They Return to School?

Widespread eligibility for the Covid-19 vaccine has made students hopeful about returning to their campuses this fall, but uncertainty about what the future holds has made schools cautious. Will academic life really be “back to normal”? And, after this unprecedented year, what does that even look like? For marketers, it means having to parse student ...
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Alteryx Promotes Customer Loyalty with Gated Offers for Students and Teachers

Woman at a laptop using software Alteryx provided free to build student and teacher customer loyalty.
Companies everywhere are searching for data-driven solutions to their business challenges, and many of them are using Alteryx software to find them. The trouble is, the workforce has a shortage of skilled data analysts. Alteryx sees this as an opportunity. The company recognized the need to prepare college students to enter these fast-growing careers, and ...
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Marketing to Teachers

Marketing to Teachers
Why Market to Teachers? Educators make up a large consumer group. There are about 7 million teachers, college professors, and administrators in the US, and they have $329 billion in spending power.  And teachers aren't just spending that on personal items. According to our annual teacher survey, 94% of teachers used their own money to ...
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