Customer Verification

Retention is the achilles heel of the subscription economy: 33% of media subscribers have cancelled a subscription. And churn is rampant: consumers have been conditioned to discount hop -- unless brands can lock in their loyalties early. YouTube is the latest streaming media company attempting to meet this challenge by aggressively marketing to college students, ...

Digital Marketers are faced with a troubling dilemma. According to our recent customer acquisition report*, 77% feel under more pressure this year to meet acquisition and revenue goals, and one in five say privacy concerns are the number one cause. That may not seem like much of a bind, until you consider this: one of ...

Hospitality brands know a good thing when they see it, and military programs are a good thing. The military segment has $1 trillion in spending power and takes three times more vacations. Providing exclusive offers to the military community is a powerful way to attract loyal customers and differentiate a brand – nothing generates goodwill ...