Student

The college student segment in the United States is made up of nearly 20 million people. Marketing to this young, influential group is a powerful way to create lifelong customers. Currently, college students come from the millennial generation or Generation Z, and have had access to the internet for most or all of their lives. ...

Retention is the achilles heel of the subscription economy: 33% of media subscribers have cancelled a subscription. And churn is rampant: consumers have been conditioned to discount hop -- unless brands can lock in their loyalties early. YouTube is the latest streaming media company attempting to meet this challenge by aggressively marketing to college students, ...

The pressure’s on to acquire new customers, but the good news is they may be closer than you think –  young people are already in your orbit. Many of your high-frequency customers have kids who are coming of age who will soon be out on their own, and they’re already experiencing your brand. They’re travelling ...