Survey Results: Teacher Spending Habits
For the past three years, SheerID and Agile Education Marketing have teamed up to conduct a survey of K-12 teachers to find out more about teachers spending habits. With such interesting results, we’re back at it again this year with great new insights from 558 respondents. Here’s what we found:
According to the Center on Budget and Policy Priorities,“most states provide less support per student for elementary and secondary schools – in some cases, much less – than before the Great Recession… some states are still cutting eight years after the recession.” With so many budget cuts taking place, not only have the schools been affected, but teachers have taken on the brunt of the weight in providing their students with necessities. This year’s survey found that teachers spent an average $487 of their own money on their classrooms during the 2015-2016 school year, down only $3 from the previous year. We also found that:
- 77% of teachers spend at least $200 or more, up 6% from the previous year
- Individual teachers reported spending as much as $4,000 last year to get their classroom ready
- 81% of teachers spent their money on classroom supplies more than any other product or service, including professional development
With teachers spending so much of their own money, they are always on the look-out for the best deals. Our survey showed that they notice and appreciated companies that help them stretch their dollar. 81% reported that they seek out companies that offer teacher discounts and 84% said they are more loyal to brand that offer a teacher discount. However, 78% of teachers said that a discount must be at least 25% to get their attention.
Businesses like T-Mobile, Costco, Anthropologie, Microsoft, Staples, and many others are offering teachers exclusive teacher discounts to help our educators save money, and teachers are thankful for their help. A majority of teachers feel valued by brands that offer teacher discounts and academic pricing, and they are more likely to shop in those stores.
In addition, the survey also looked at how teachers shop.
As retailers continue to transition to omnichannel, it is clear that teachers are using this to their advantage to save time and to make shopping easier:
- 38% prefer to shop solely online
- 43% prefer to shop using a combination of both online and in-store
- Nearly 90% of teachers noted that they are more likely to buy from a company that offers a teacher discount online than one that doesn’t
Our survey returned a lot of fascinating information this year. If you’d like to see even more of the results, including where teachers hear about discounts, what types of discounts their interested in, and what kinds of offers they like best, download our free whitepaper: Teachers’ Shopping Behaviors.
And as we enter a new school year, we want to offer a heartfelt thank you to all the teachers who took our survey this year,to Agile Education Marketing for partnering with us, and to every teacher who continues to work to educate our youth. Good luck in the year ahead and thank you for everything you do.