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Survey results: How teachers are shopping this back-to-school

Survey results: How teachers are shopping this back-to-school

For the past four years, SheerID and Agile Education Marketing have teamed up to conduct a survey to better understand the spending habits and loyalty drivers of America’s K-12 teachers. With such interesting results, we’re back at it again this year with great new insights from 674 respondents. Here’s what we found:

While some states do offer funding for teacher’s classrooms and the materials needed, due to budget cuts, the amount received is nowhere near the amount needed to create a learning space with the most basic of necessities.This year’s survey found that during the 2016-2017 school year, teachers spent an average $468 of their own money on their classrooms.

We also found that:

  • Teachers spend 10.8% of their personal paychecks on classroom expenses such as supplies and instructional materials
  • Individual teachers reported spending as much as $5,000 last year to get their classroom ready – this is up $1,000 from last year
  • 36% of teachers shop every few months, while 28% shop every single month
  • Office depot, Lakeshore, Staples, and Amazon were the most popular retailers to shop with specifically because of their teacher discount

With teachers spending so much of their own money, they are always on the look-out for the best deals.  Our survey showed that 96% of teachers are more likely to purchase from a company that offers a teacher discount than one that doesn’t. Respondents noted that a 25% discount will get their attention, which is a 5% increase from last year. This is a large reason why SheerID has launched EducatorMarketplace.com, a one-stop-shop for discounts specifically created for teachers and educators.

In addition, the survey also looked at how teachers shop. As retailers continue to transition to omnichannel, it is clear that teachers are using this to their advantage to save time and to make shopping easier:

  • 49% prefer to shop solely online
  • 78% shop on a laptop
  • When shopping for personal items teachers are 85% more likely to purchase from a company that offers a teacher discount online over one that doesn’t

To learn more about how often teachers shop, where they shop, and the top reasons they abandon online purchase, check out the infographic.

As we enter a new school year, we want to thank all the teachers who took our survey this year, to Agile Education Marketing for partnering with us yet again, and to every teacher who dedicates their time and energy to educate our youth. Good luck in the year ahead and thank you for everything you do.