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Customer Loyalty Programs Tag

Customer loyalty programs have evolved far beyond the archetypal punch-card. Today’s consumers value personalized engagement and rewards. Offering exclusive discounts to seniors, teachers, students, and military service members demonstrates that your brand knows and values them as customers and as people. A customer loyalty program that includes gated offers drives acquisition rates, increases customer loyalty, and fosters positive word-of-mouth, leading to gains in overall customer lifetime value. SheerID helps you protect the value of your customer loyalty program with digital verification that ensures your offers remain exclusive, and that your customers feel rewarded for their loyalty.

To learn more about customer loyalty programs, read our related blog posts or download our 2018 Shoppers Study.

by Tony Coray

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by Tony Coray

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by Madeline Boehmer
When it comes to customer loyalty, there is no perfect equation. Formulas vary from brand to brand, while technology plays a pivotal role in both deterring and generating repeat purchasing. While customer loyalty has always been an elusive, yet vital part of any successful business, recent years have proven that a focus on personalization and “getting to know the customer” are essential to keeping customers coming back. With that said, studies also show that discounts and promotions tend to drive conversion rates, with up to 50% of consumers nothing that they only make a purchase when an offer or promotion is involved. Taking that one step further, a 2017 study published by Capgemini Consulting found that 65% of customers are frustrated when discounts and promotions for retail stores are not personalized. But, these are just stats right?Over the years, our clients have shown that these stats are true. From offering exclusive promotions on tickets to military families, to creating special promotions specifically to help students during back-to-school, we’ve pulled just a few examples of how our clients are using exclusive discounts to better reach their customers and generate customer loyalty for the long-term.

by Madeline Boehmer
It’s no secret that customer loyalty isn’t what it used to be. It takes just one experience with a brand to make or break a customer’s opinion of a company forever. In fact, a recent survey by Access Development reported that 79% of customers would take their business to a competitor within a week of experiencing poor customer service. The estimated cost of losing a customer due to poor service is $1.6 trillion. Customers are the most important asset a company has and earning their loyalty early on is crucial for not only creating customer lifetime value, but also running a successful business. Now more than ever, retailers are using loyalty programs to connect with their customers. It is rare to purchase an item without being asked to enter an email or phone number in order to receive special offers. But one of the biggest reasons retailers are offering loyalty programs is simply because it works - consumers love exclusive discounts and exclusivity.In order to understand more about the successes and failures retailers are experiencing with their discounts and loyalty programs, SheerID recently surveyed 76 companies nationwide. Here’s what we found:

by Madeline Boehmer

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