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Discounts Tag

by Tony Coray

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=".vc_custom_1527783897559{margin-bottom: 10px...

by Madeline Boehmer
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]You can officially tell it’s back-to-school season, the mall parking lots are full, and the customers are running to their favorite stores to beat the crazy lines. According to the NRF it is estimated that the families of K-12 students will spend $630.36 on average this year on back-to-school, which adds up to around $24.9 billion total – pretty crazy, right?Due to the large amount of money parents and students are expected to spend during this season, many retailers try to offer sales and exclusive discounts. We often hear that retailers are offering exclusive student and teacher discounts for the shoppers out there, but it can be easy to forget that military discounts are being offered well. With a large amount of military families being a part of the back-to-school shopping season, taking advantage of the military discounts available is a great way to save some money. Here at SheerID, we have some awesome clients who give great military discounts that can help military parents and students save some money on clothes, supplies, and software . We hope you love these discounts as much as we do!

Clothing:

• Armed Forces Eyewear - 10-30% off sunglasses and prescription glasses • Buckle - 10% off next purchase • CCS - 20% off in-store and online purchases • Champs Sports - 20% off in-store and online purchases • Converse - 15% off your next purchase

by Marci Hansen
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]What’s better, predictability or surprises? Predictability is nice, right? We become loyal to a coffee shop because our soy, half-caf, two-pump mocha will taste, smell, and cost the same every time. I read each new Jack Reacher novel by Lee Child (there have been 18) because I know Reacher, the main character, is still going to love good coffee, be 6’ 5”, 250 lbs (except when played by Tom Cruise), throw away his clothes when they get dirty, and carry a folding toothbrush.But what about surprises? When you arrive home after work and your teenagers DIDN’T leave every light in the house on? That’s fun. Groupon’s entire model is to deliver a new pleasant surprise to your in-box every day, which is why consumers still love them even if the financial experts don’t.SheerID Mascot Kelly in a cammo dress waving an American flagMy favorite though, is when a company lull’s you into pleasant predictability and then surprises you. That’s really when it is obvious that a smart, long-term strategy was put in place to gain the loyalty of consumers. M&M’s are predictably lovable, to the point where candy consumers will automatically reach for whatever new flavor they surprise us with—mint, coconut, white chocolate, and there are rumors of a “birthday cake” flavor next year. Dude, I’d stand in line for those!