Teachers are smart people, and they know the value of a good deal. In fact, 94% of teachers say they will go out of their way to shop at companies that offer teacher discounts. Six million educators in the US are spending a reported $1.5 billion in classrooms annually, and their brand loyalty spills over into their personal spending as well. Using SheerID’s verification services to create exclusive gated offers is a powerful strategy for marketing to teachers.
Learn more about marketing to teachers by reading these blog posts or downloading our Teacher Shopping Preference Report.