Successfully marketing to the military connects your brand to nearly 37 million consumers with a purchasing power of over $1 trillion annually. This includes active duty service members, reservists, the National Guard, retirees, military employees and veterans, as well as their spouses and other dependents. Marketing to the military community is different than marketing to any other segment. This tight-knit community has 35% higher income and 3 times more vacation time than most civilians. One of the best ways to attract and retain this valuable customer base is by rewarding their service with a military discount.
Learn more about marketing to the military, and how a digital verification service like SheerID can help secure your military discount program, by reading the following blog posts or downloading our Best Practices for Connecting with the Military Community guide.