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Personalized Marketing Tag

Compared with other types of marketing, the goal of personalized marketing is to more effectively engage with potential customers by offering them targeted, individualized content, promotions, and experiences. Personalized marketing includes everything from personalized emails to VIP events to personalized gated offers.

To do this, marketers can take advantage of collected data or tools that enable personalized marketing. SheerID’s Digital Verification Platform helps marketers create gated, exclusive offers targeting groups of consumers based on their social identity. This includes life stages (like students and seniors) or affiliations (like military members or teachers).

by Tony Coray

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by Tony Coray

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by Tony Coray

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by Madeline Boehmer
Investing in a personalized customer experience is a win-win situation, both for today’s businesses and for their customers. As marketers serve up seamless experiences that include personalized features such as the perfect article, product recommendation, discount, or email messages, consumers are responding with more meaningful engagements, quicker conversions, increased spending, and most importantly, ongoing loyalty. So where else does the ROI come in? Nine out of ten consumers say that personalization has some impact on their purchasing decisions, so it is no coincidence that nearly 80% of high-performing marketers indicated that personalized strategies have boosted their revenue.In fact, a recent survey from Kibo found that:
  • Personalized home page promotions influence 85% of consumers to make a purchase
  • Personalized shopping cart recommendations influence 92% of shoppers to complete a purchase
  • Loyalty discounts influence 55% of customers to complete a purchase
  • Targeted recommendations on product pages influencer 44% to make a purchase
Tommy Hilfiger is one great example of a brand who has embraced personalization in their customer experiences across channels. Here’s their story: