In honor of Veterans Day, OpenAI is working with SheerID to offer one full year of free access to ChatGPT Plus to active-duty servicemembers preparing to discharge and veterans who have recently left the military. This program was created to help support military members as they transition into civilian life and look for new work, which can often be a daunting hurdle. Nearly 70% of veterans said finding employment is their biggest challenge.
This offer is made possible with the help of SheerID’s Audience Data Platform (ADP), which will ensure OpenAI’s offer is reserved exclusively for eligible members of the military community. Our ADP uses 200,000+ authoritative data sources, along with AI-driven, multi-layered offer protection, to verify every recipient of an exclusive offer is a member of the audience a brand is targeting.
“Our work with OpenAI to put AI tools in the hands of transitioning veterans is a powerful way to support servicemembers as they begin their journey into civilian life,” said Rebecca Grimes, SheerID’s Chief Revenue Officer. “With our Audience Data Platform safeguarding this offer, we’re proud to stand with brands like OpenAI that are committed to investing in and serving these important communities.”
The Challenge and the Joint Solution: AI for a New Mission
More than 200,000 servicemembers transition from military service to civilian life each year, and the journey can be challenging.
Research indicates that roughly two-thirds of veterans experience a difficult shift. They have to:
- Replace the structure the military provided
- Sift through educational opportunities and the benefits they’ve earned
- Manage their housing and finances in new ways
But the biggest challenge is finding new work. Nearly 80% said they need help writing effective resumes. And many veterans struggle to translate highly specialized military skills into language civilian recruiters understand.
This is where OpenAI’s ChatGPT military discount supports veterans by giving them a 24/7 AI assistant that can help them:
- Decode civilian corporate language and draft highly-tailored resumes and cover letters
- Practice for interviews with realistic questions and feedback
- Get straightforward explanations of benefits, forms, and paperwork
- Make concrete plans for housing, education, relocation, and finances
Access to this powerful tool acts as a force multiplier for success in their careers and lives. It comes with 100 example chats written by OpenAI veterans and a customized getting started video.
Verifying eligibility with SheerID ensures that veterans’ access to the OpenAI discount is secure and lasting. And OpenAI can trust that an offer as generous as this will only be redeemed by the veterans it’s intended to benefit.
How Doing Good Builds Loyalty
By securing this ChatGPT for veterans offer with our Audience Data Platform, OpenAI goes beyond providing software—it is cultivating deep customer loyalty and brand advocacy within a powerful, influential community.
The military community, which wields over $1.2 trillion in spending power, is fiercely loyal to brands that offer genuine, year-round support. According to our research:
- More than 70% of the military feel honored by—and more emotionally connected to—brands that give them exclusive discounts
- 84% of the military are more loyal to brands that give them exclusive offers
- 97% of the military would share an exclusive offer with others in their community
This collaboration between OpenAI and SheerID, demonstrates the power of community in expanding access to essential information and tools to set up transitioning military members for a successful future.